Senior Growth Marketing Manager, Gusto Wallet

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stuff payroll health insurance 401(k)s and HR so owners can focus on their craft and their customers. With teams in Denver San Francisco and New York we support more than 500000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay benefits and equity (RSUs) because everyone who helps build Gusto should share in its success. Offer amounts are determined by role level and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

Were looking for a strategic growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gustos financial products within our Members segment. Members are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts budgeting tools and more. This is an exciting opportunity to help 2M Members get the most out of their work and launch 0 to 1 products!

Heres what youll do day-to-day:

• Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
• Create Positioning Messaging and Packaging: Articulate who we serve how we are differentiated and deliver value and develop value propositions and messaging that resonates with distinct audiences.
• Deliver Go-to-Market Strategy and Campaigns: Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness adoption and engagement. Work closely with Product Engineering and Design teams to deliver automated multi-channel campaigns (email SMS push notifications in-app). Youll also partner with PR Brand and Sales to develop a cohesive strategy.
• Strategy and Planning: Partner with cross-functional teams to drive strategy goal setting and execution. Track to ensure we are delivering against commitments on a monthly quarterly and annual basis.

Heres what were looking for:

• 5-7 years experience in product marketing with a focus on B2C Products or verticals experience within Fintech highly preferred.
• 1-3 years experience working with lifecycle marketing
• Experience using customer insights and data to inform segmentation messaging and manage experiments
• Experience running automated lifecycle marketing campaigns across email SMS push notifications and in-app messages. A plus if youve used tools such as Iterable or Braze
• Exceptional leadership and communication skills with the ability to collaborate effectively with cross-functional teams
• Strategic thinking combined with a roll up the sleeves doer attitude

Our cash compensation amount for this role is between $128165 - $166615/year in Denver and between $153470 - $199511/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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