Digital Analytics Specialist

We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

In this position...

Were seeking for an Experienced (Adobe / Google) Analyst who enjoys using data to shape meaningful digital this role youll serve as the Insights Hub lead for our web teams where youll use data driven insights to improve user experiences increase engagement and support broader business outcomes. Youll work closely with partners across our Blue Model e and Own web marketing teams providing the data and strategic context they need to make confident informed decisions. Youll bring a strong foundation in web analytics (Adobe) audience segmentation and experimental design along with the ability to translate complex data into clear actionable recommendations that drive real impact.

What youll do...

Insights Hub Leadership

• Youll serve as the primary point of contact and subject matter expert for the Insights Hub guiding web teams in how to effectively use data to optimize digital experiences. Furthermore act as a connective leader across enterprise analytics team as well as a small agency skills group bringing together diverse perspectives and expertise to deliver unified insights that improve digital experiences.

Data Exploration & Analysis

• Youll conduct day to day analysis of website traffic and user behavior using regular pulse checks to uncover trends identify anomalies and surface opportunities for improvement.

Reporting & Communication

• Youll manage and prioritize requests for ad hoc reporting partnering with the Data Analytics Engineering (DAE) team when deeper support is needed.
• Youll develop and deliver clear compelling data stories that explain performance highlight key drivers and translate insights into actionable recommendations for the Blue Model e and Own web teams.
• Youll help stakeholders understand not just the data itself but the story behind it enabling confident informed decision making.

On Page Engagement Optimization

• Youll analyze on page engagement metrics such as scroll depth click through rates and time on page to identify opportunities to improve content and design for greater impact.

Benchmarking & Experimentation

• Youll establish benchmarks baselines and hypotheses for both new and existing experiences.
• Youll design and analyze A/B tests and other experiments to validate hypotheses and continuously optimize performance.

Strategic Planning & Measurement

• Youll create placemats that go beyond high level goals providing a deeper understanding of the factors influencing key objectives.
• Youll evaluate the effectiveness of marketing campaigns by connecting web analytics with data from CRM media and social platforms.

Audience Personalization Segmentation & Targeting

• Youll conduct audience segmentation analyses to identify high value segments and inform the development of personalized experiences.
• Youll build and maintain audience reporting to measure effectiveness and support the creation of new segments and experiences.

Audience Building Support

• Youll support audience building efforts in collaboration with partners (including Audience/Media Teams) studying behaviors managing requests and monitoring changes over time.
• Youll help determine the business value of addressable audience groups.

Strategy & Ideation

• Youll collaborate with cross functional stakeholders to shape strategies for new experiences defining success metrics and identifying potential risks or challenges.
• Youll help clarify what success looks like what outcomes are expected and what needs to shift to achieve desired results.

Youll have...

• Bachelors degree in Data Science Marketing Business Statistics Psychologyor a related field (or equivalent practical experience).
• Experience working with enterprise digital analytics and experience measurement platforms including tools such as Adobe Analytics ContentSquare Medallia Microsoft Excel and Tableau (Google Analytics)
• Strong understanding of web analytics concepts including user behavior analysis engagement metrics funnels and conversion measurement.
• Build and maintain comprehensive website dashboards that bring together performance engagement and experience metrics enabling teams to easily monitor health track progress against goals and identify opportunities for optimization.
• Ability to translate complex data into clear actionable insights for cross functional partners.
• Comfortable building data narratives and presenting findings to a range of stakeholders from practitioners to leadership.
• Experience partnering with cross functional teams such as product design marketing engineering and analytics.
• Comfortable working in an enterprise environment with multiple analytical partners and shared platforms.
• Able to manage multiple priorities balance ad hoc requests with strategic work and operate with a high degree of ownership.

Even better you may have...

• Experience connecting web analytics with CRM media or social data to evaluate end to end performance.
• Familiarity with audience segmentation personalization strategies or customer journey analysis.
• Experience working in or alongside an agency analytics or consulting team.

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

• Immediate medical dental vision and prescription drug coverage
• Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays including the week between Christmas and New Years Day
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 5 8 and ranges from $65100-$166200.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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