Digital Marketing Analyst Senior Digital Marketing Analyst

Markel

Job Location:

Richmond, VA - USA

Monthly Salary: Not Disclosed

Posted on: 6 days ago

Vacancies: 1 Vacancy

Job Summary

What part will you play If youre looking for a place where you can make a meaningful difference youve found it.

The work we do at Markel gives people the confidence to move forward and seize opportunities and youll find your fit amongst our global community of optimists and problem-solvers. Were always pushing each other to go further because we believe that when we realize our potential we can help others reach theirs. Join us and play your part in something special! Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives. Collaborates with cross-functional teams manages multiple projects across various digital channels and utilizes data-driven insights to optimize performance and achieve marketing objectives.

Job responsibilities

Collect and analyze data across digital marketing channels including website analytics email campaigns and pay-per-click (PPC) advertising.
Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g. traffic conversion rate CPA/ROAS and engagement).
Identify opportunities to improve conversion rates user experience and the online customer journey by analyzing data and user behavior.
Partner with the Digital Content team to analyze website performance keyword rankings and organic traffic to improve organic growth.
Build dashboards and reports (e.g. Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
Collaborate with marketing design content and development teams to implement data-driven strategies and deliver shared goals.
Execute paid digital advertising and partner with the business to optimize targeting conversions and overall campaign performance (e.g. ROAS CPA and lead quality).
Identify project risks and implement mitigation plans to keep work on track.

Work Experience

Minimum of 3 years hands on data analytics or digital marketing experience

Skill Sets

Advanced analytical and technical skills with the ability to translate data into actionable insights
Deep knowledge of Google Analytics (GA4).
Experience with BigQuery SQL and JavaScript
Proficient in Google Tag Manager and conversion tracking
Proficient with Excel and data visualization tools such as Looker Studio or Power BI
Proven track record in managing successful Google Ads and LinkedIn Ads campaigns
Solid understanding of website analytics SEO and AEO principles
Excellent communication skills
Ability to work independently and as part of a team while managing multiple projects and deadlines
Up-to-date knowledge of industry trends digital marketing best practices and emerging technologies
Familiarity with CCPA and GDPR laws; experience with OneTrust is a plus
Familiarity with marketing technology such as marketing automation platforms brand portals and digital asset management platforms

Education

Bachelors degree in Digital Marketing Data Science Mathematics Statistics or a related field.

Certification

Certification in Google Analytics and Google Ads or comparable hands-on experience
Other data visualization or marketing technology-related certifications preferred

Job level and title offered to the successful candidate will be commensurate with experience specialized skills relevant to the role and possession of the outlined preferred qualifications. Markel reserves the right to propose an alternative career level based on these factors.

US Work Authorization

US Work Authorization required. Markel does not provide visa sponsorship for this position now or in the future.

Who we are:

Markel Group (NYSE MKL) a fortune 500 company with over 60 offices in 20 countries is a holding company for insurance reinsurance specialist advisory and investment operations around the world.

Were all about people We win together We strive for better

We enjoy the everyday We think further

Whats in it for you:

In keeping with the values of the Markel Style we strive to support our employees in living their lives to the fullest at home and at work.

We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees needs at all stages of life.

All full-time employees have the option to select from multiple health dental and vision insurance plan options and optional life disability and AD&D insurance.

We also offer a 401(k) with employer match contributions an Employee Stock Purchase Plan PTO corporate holidays and floating holidays parental leave.

Are you ready to play your part

Choose Apply Now to fill out our short application so that we can find out more about you.

Caution: Employment scams

Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently the scammer will reach out to individuals who have posted their resume online. These job offers include convincing offer letters and frequently ask for confidential personal information. Therefore for your safety please note that:

All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.

All legitimate communications with Markel recruiters will come from email addresses.

We would also ask that you please report any job employment scams related to Markel to .

Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information sickle cell trait or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy childbirth or related medical conditions; marital status civil union status domestic partnership status familial status or family responsibilities; military or veteran status including unfavorable discharge from military service; personal appearance height or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law.

Should you require any accommodation through the application process please send an e-mail to the.

No agencies please.

Required Experience:

Senior IC

What part will you play If youre looking for a place where you can make a meaningful difference youve found it.The work we do at Markel gives people the confidence to move forward and seize opportunities and youll find your fit amongst our global community of optimists and problem-solvers. Were alwa...