Marketing Manager, Digital Engagement & Data
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Job Location:
Monthly Salary:
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Position:Marketing Manager Digital Engagement & Data
Department: Marketing & Communications
Reports to: Senior Manager Digital Marketing
Location:The Lung Health Foundation is based in Toronto and operates in a hybrid model
in which staff are required to work at the office a minimum of two days each
week with occasional travel within Ontario and across Canada as required.
Salary: $72000 - $82000
Vacancy: This position will fill a vacancy.
ABOUT THE LUNG HEALTH FOUNDATION
Imagine a future where people living with lung cancer have a fighting chance. Where no one loses a loved one to asthma. Where people with chronic obstructive pulmonary disease (COPD) live life to the fullest. Where older adults maintain their independence. And where future generations are spared the debilitating effects of lung disease.
At the Lung Health Foundation (LHF) were committed to making that future a realitystarting now.
Our Mission
We work to improve the lung health of Canadians through:
Groundbreaking research
Policy and practice change
Urgently needed programs and support
Public education on critical lung health issues
At the core of our mission Helping those impacted by lung disease.
POSITION OVERVIEW
The Lung Health Foundation is embarking on an ambitious new Strategic Plan with a whole-system and data-centric approach to improving lung health. To support our goals we are seeking a Marketing Manager Digital Engagement & Data for leading digital audience growth email marketing strategy CRM data coordination and performance analytics to support marketing fundraising education advocacy and health care professional engagement initiatives at the Lung Health Foundation.
This role plays a key part in expanding the Foundations digital reach strengthening data-driven marketing and improving campaign performance through effective use of CRM marketing automation and lead generation strategies.
The Marketing Manager will oversee digital engagement campaigns support the ongoing CRM and analytics refresh and ensure consistent data tracking and reporting across teams. This role works closely with different teams to deliver integrated campaigns that grow the Foundations audience and increase engagement.
RESPONSIBILITIES
Digital Lead Generation & Audience Growth
- Lead digital lead generation strategies to expand the Foundations audience across public patient and health care professional segments
- Plan and execute marketing campaigns to support webinars seminars education series and major initiatives such as Better Breathing Week
- Develop always-on lead generation strategies using email landing pages paid media and content marketing
- Monitor and report on lead acquisition performance conversion rates and cost per lead
- Identify opportunities to improve audience growth through data insights and testing
CRM Data & Analytics Management
- Support the ongoing CRM refresh and data improvement initiatives across the organization
- Maintain marketing tracking tools and shared reporting structures to support consistent data collection
- Coordinate with internal teams to ensure campaign tagging data entry and reporting standards are followed
- Assist in building dashboards and reports to track marketing fundraising and engagement performance
- Support development of data-driven marketing strategies through analysis and insights
Email Marketing Strategy & Automation
- Lead the planning and execution of email marketing campaigns across fundraising events education and awareness initiatives
- Manage segmentation automation and workflows using HubSpot or equivalent platform
- Develop email strategies aligned with campaign goals and audience lifecycle
- Monitor performance metrics and recommend optimizations to improve engagement and conversion
- Support integration of email campaigns with CRM and digital fundraising platforms
Landing Pages Campaign Builds & Digital Execution
- Build and manage landing pages for campaigns events and lead generation initiatives
- Ensure pages are optimized for user experience and conversion
- Support digital fundraising campaigns through page setup testing and tracking
- Work with the Digital Team to ensure proper analytics and reporting are in place
Campaign Integration & Cross-Team Collaboration
- Work closely with different teams to deliver integrated marketing campaigns
- Support marketing needs for online and hybrid events awareness campaigns and digital fundraising initiatives
- Help improve internal marketing processes and campaign workflows
- Ensure timelines deliverables and tracking requirements are met
Continuous Improvement & Innovation
- Identify opportunities to improve marketing efficiency through better use of data automation and digital tools
- Support adoption of new marketing technologies and analytics tools
- Contribute to ongoing improvement of digital engagement strategies
QUALIFICATIONS
- Post-secondary education in marketing digital marketing or a relevant field
- 5 years experience in digital marketing marketing operations or campaign management
- Experience working with CRM systems (Salesforce HubSpot or similar)
- Experience with email marketing platforms and automation
- Strong data organization reporting and analytics skills
- Experience with lead generation campaigns and event marketing
- Experience building landing pages or working with CMS platforms
- Ability to manage multiple projects and deadlines
- Strong communication and collaboration skills
SKILLS
The following skills and experience are considered strong assets:
- Experience in nonprofit health or fundraising environment
- Experience supporting CRM or data refresh projects
- Experience with marketing analytics dashboards
- Experience with paid digital campaigns (Meta / Google) and email marketing
- Experience working with cross-functional teams
OUR VALUES
Overall the Lung Health Foundation is looking for individuals who:
- Lead with courage and passion
- Embrace collaboration and teamwork
- Are adaptable and forward-thinking
- Act with integrity and accountability
- Are committed to the communities we serve
WHY THE LUNG HEALTH FOUNDATION
We offer more than just a jobwe offer a mission-driven environment where your work truly matters. At LHF youll find:
- A collaborative creative and supportive team
- A healthy worklife balance supported by a 35hour workweek
- Flexible hybrid work arrangements including the ability to work remotely from almost anywhere for up to two weeks per year.
- A designated weekly Community Day when all staff work onsite to support collaboration.
- A robust benefits package with 50% employerpaid premiums (beginning after 3 months of employment).
- RRSP matching up to 5% (beginning after 12 months of employment).
- 15 days of paid vacation plus:
- A Summer Fridays initiative offering a ½day schedule during the summer months from end of May to end of August.
- Office closure over the winter holiday period.
- Opportunities for personal and professional growth
The Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such we will make accommodations available to applicants with disabilities upon request during the recruitment process.
The Lung Health Foundation is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs job requirements and individual qualifications without regard to race colour religion or belief national social or ethnic origin sex (including pregnancy) age sexual orientation gender identity and/or expression marital civil union or domestic partnership status family or parental status or any other status protected by the laws or regulations in the province where we operate. At the Lung Health Foundation we value the insights and innovation that diverse and inclusive teams bring to work.
LHFs hiring process is humanled and we do not use AI to screen candidates.
Required Experience:
Manager
About Company
The Lung Health Foundation ends gaps in the prevention, diagnosis, and care of lung diseases like lung cancer, COPD, and asthma.
