Associate Director, Patient Support and Reimbursement Strategy
Princeton, NJ - USA
Job Summary
At Genmab we are dedicated to building extranotordinary futures together by developing antibody products and groundbreaking knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create champion and maintain a global workplace where individuals unique contributions are valued and drive innovative solutions to meet the needs of our patients care partners families and employees.
Our people are compassionate candid and purposeful and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes our work is incredibly serious and impactful but we have big ambitions bring a ton of care to pursuing them and have a lot of fun while doing so.
Does this inspire you and feel like a fit Then we would love to have you join us!
Overview
The Genmab Patient Support Services Program (PSS) is a cornerstone of our unwavering commitment to patients. Genmab Patient Support Services (PSS) offers a comprehensive suite of resources designed to support patients care partners and healthcare providers. These resources address critical needs such as treatment education access to medicines and affordability barriers associated with prescribed treatments.
Our PSS supports both our current and pipeline products delivering omni-channel customer support and facilitating patient access. The team is dedicated to improving patient experiences by ensuring timely and effective medication delivery.
The Associate Director Patient Support and Reimbursement Strategy will play a key role in the strategic development and supporting tactical execution for both patient support programs and reimbursement initiatives for Genmabs portfolio with a primary focus on Hematology. This role will serve as the primary Patient Support Services (PSS) and reimbursement strategy lead for the Hematology franchise while providing scalable strategic support across the broader Genmab portfolio.
This role will also collaborate on additional PSS initiatives particularly those related to training and will identify opportunities to innovate and enhance patient support throughout the treatment journey. The position involves close collaboration with internal and external stakeholders including the PSS Internal Call Center and Field Teams Brand Marketing Market Access Legal Regulatory Medical Compliance Corporate Communications and Vendor Partners.
The ideal candidate must be highly organized flexible and capable of managing multiple complex projects while working with cross-functional teams under tight deadlines.
Key Responsibilities:
Strategic Leadership
- Oversee and lead reimbursement strategy (understand both for pharmacy and medical benefit reimbursement) patient access affordability solutions and payer-driven value-based programs to optimize support for patients to access their therapy.
- Drive the development and support the execution of omni-channel PSS strategies to support access affordability and engagement goals.
- Serve as the primary PSS and reimbursement strategy lead for the Hematology franchise while providing scalable strategic support across the broader Genmab portfolio.
- Partner with Market Access and Brand teams to support and align on patient support design and operational execution.
Agency & Budget Management
- Manage relationships with agencies of record (AOR) and media partners ensuring efficient business planning and budget oversight.
Patient Journey Optimization
- Collaborate with brand teams to map the patient/stakeholder journey identify pain points and develop strategies that help patients access prescribed treatments when appropriate.
- Incorporate payer requirements outcomes measures and access criteria associated with value-based programs into patient support strategy where appropriate.
- Continuously analyze insights and data to inform how programs are performed successfully and share actionable insights with internal teams.
Program Design & Implementation
- Lead the implementation of PSS program design for product launches and ensure alignment with Genmabs strategic objectives addressing key patient journey barriers related to access affordability and support in collaboration with PSS Operations Team.
Digital Strategy & Enablement
- Set the strategic vision and roadmap for digital enablement across Patient Support Services and reimbursement programs supporting all Genmab products with primary focus on Epkinly.
- Provide strategic oversight for the design and evolution of digital ecosystems that support patients care partners HCPs and field teams including websites portals and omnichannel communications.
- Partner with IT digital brand market access field and compliance stakeholders to align digital strategy with business priorities access objectives and payer requirements.
- Establish governance prioritization and success metrics for digital initiatives ensuring compliance timely and effective deployment.
- Leverage performance insights and stakeholder feedback to inform continuous improvement and future-state digital strategy.
Cross-Functional Collaboration
- Partner with internal teams (Field Teams Marketing Compliance Legal Medical Market Access etc.) to develop and coordinate communication efforts and streamline the execution of PSS program launches and enhancements.
- Ensure alignment between PSS and Reimbursement teams for both patient and HCP communication strategies.
- Be the primary contact point between the commercial team and PSS organization for patient services related issues with a primary focus on the Hematology franchise.
Resource / Strategic Oversight
- Manage the internal promotional review process for all PSS marketing materials and communications ensuring adherence to Genmabs compliance guidelines.
- Oversee inventory management for all PSS and reimbursement marketing materials including the use of CRM tools such as Veeva PromoMats.
Launch Management & Communication
- Support the execution of cross-functional launch plans and provide progress updates to PSS Leadership on all launch-related activities.
- Ensure lessons learned from launch activities are shared across PSS therapeutic areas to inform future best practices leveraging Hematology learnings as a model for portfolio optimization.
Competitive Intelligence & Market Research
- Collaborate with the broader Market Research organization to coordinate PSS Competitive Intelligence activities and market research ensuring a continuous feedback loop for program improvement including insights on payer adoption of value-based models (i.e. EOM).
PSS Training & Reimbursement Optimization
- Work closely with call center leadership and field team to ensure continuous enhancements within PSS program and reimbursement strategy.
- Lead the development of reimbursement content for all Genmab products. Inclusive of leading the reimbursement strategy and HCPCS applications.
- Support PSS training partner in training execution & material roll-out to encompass roll out of materials and training potentially on reimbursement and value-based program requirements.
Requirements:
Education
- Bachelors degree required MBA or other advanced degree preferred.
Experience
- Minimum of 710 years of experience in the biotech and/or pharmaceutical industry with significant exposure to patient services reimbursement or market access marketing roles preferably within hematology or rare disease areas.
- Proven experience in supporting product launches particularly in hematology with a focus in Patient Support Services and/or Market Access Marketing.
- Demonstrated experience working with payer-driven initiatives value-based programs and/or value-based agreements.
- Experience working in a co-marketing and/or co-promotion model with another biopharmaceutical company including coordination of patient support services and reimbursement strategy across partner organizations.
- Expertise in working with promotional materials agencies and ensuring compliance with relevant regulations.
Skills
- Strong project management experience with a proven ability to handle large complex projects involving cross-functional teams. Experience working on co-promoted products.
- Excellent analytical and problem-solving skills with the agility to manage diverse strategic and operational challenges including translating payer requirements into operational PSS solutions.
- Outstanding interpersonal and communication skills capable of distilling complex information for presentation to senior leadership.
Collaboration & Leadership
- A collaborative team player with a demonstrated ability to build and maintain strong networks across multiple functions.
- Ability to drive innovation encourage creative problem-solving and ensure seamless execution across all levels of the organization.
Work arrangement:The role is hybrid and reporting to our Princeton NJ office.
This role offers flexibility to work away from the office for 20%40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days provided it does not exceed 40% within a 60-day period and is approved by the hiring manager.
Other: Travel up to 25% as required.
For US based candidates the proposed salary band for this position is as follows:
$178160.00---$267240.00The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and location. Also certain positions are eligible for additional forms of compensation such as discretionary bonuses and long-term incentives.
When you join Genmab youre joining a culture that supports your physical financial social and emotional wellness. Within the first year regular full-time U.S. employees are eligible for:
401(k) Plan: 100% match on the first 6% of contributions
Health Benefits: Two medical plan options (including HDHP with HSA) dental and vision insurance
Voluntary Plans: Critical illness accident and hospital indemnity insurance
Time Off: Paid vacation sick leave holidays and 12 weeks of discretionary paid parental leave
Support Resources: Access to child and adult backup care family support programs financial wellness tools and emotional well-being support
Additional Perks: Commuter benefits tuition reimbursement and a Lifestyle Spending Account for wellness and personal expenses
About You
You are genuinely passionate about our purpose
You bring precision and excellence to all that you do
You believe in our rooted-in-science approach to problem-solving
You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
You take pride in enabling the best work of others on the team
You can grapple with the unknown and be innovative
You have experience working in a fast-growing dynamic company (or a strong desire to)
You work hard and are not afraid to have a little fun while you do so!
Locations
Genmab maximizes the efficiency of an agile working environment when possible for the betterment of employee work-life balance. Our offices are crafted as open community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether youre in one of our office spaces or working remotely we thrive on connecting with each other to innovate.
About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years its hard-working innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational quantitative and data sciences resulting in a proprietary pipeline including bispecific T-cell engagers antibody-drug conjugates next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030 Genmabs vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO) antibody medicines.
Established in 1999 Genmab is headquartered in Copenhagen Denmark with international presence across North America Europe and Asia Pacific. For more information please visit and follow us on LinkedIn and X.
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Please note that if you are applying for a position in the Netherlands Genmabs policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year if the employee performs well and if the business conditions do not change renewal for an indefinite term may be considered after the fixed-term employment contract.
Required Experience:
Director
About Company
Founded in 1999, we are an international biotech company committed to improving the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, our passionate, innovative and collaborative team has invented next-generation antibody technology platforms ... View more