Innovation Economy Web Marketing Senior Associate

Join the Innovation Economy Marketing team which is responsible for Brand Growth and Sales marketing for the line of business. You will own the J.P. Morgan Innovation Economy web partnership with Commercial and Investment Bankings Web Center of Excellence you will define a web strategy that enhanced new client acquisition and user experience.

This includes managing existing web pages developing new pages as needed based on user experience findings and campaign needs understanding user journey and update web strategy accordingly designing and advocating for navigation paths from JPMC sites to Innovation Economy working with product owners and design to develop new and optimize existing lead generation journeys through Chase owned properties.

Youll need a strong ability to work directly with business partners and centers of excellence to create alignment to Innovation Economy business strategy and firm-wide standards and best practices. Also youll need to be able to manage complex marketing programs involving many stakeholders and many functional groups. Ultimately you will develop a deep understanding of our segment and user behavior to drive decisions. Youll also be able to contribute to initiatives and stakeholder management across the marketing function.

Job Responsibilities:

• Manage existing J.P. Morgan Innovation Economy websites analyzing and reporting on performance based on the goal of each page and the ecosystem as a whole
• Lead development of new pages based on user experience findings business updates and campaign needs
• Understand user journeys and update web strategy accordingly including advocating for navigation paths across J.P. Morgan and Chases sites
• Actively partner and collaborate with the broader Marketing team the Web Center of Excellence Data & Analytics MarTech and Research to push our web strategy forward
• Collaborate across our Marketing team to contribute to campaigns initiatives and management across the entire marketing funnel

• Participate in and lead stakeholder management telling a date-driven story for how marketing contributes to the business

Required qualifications skills abilities:

• 5 years of experience managing website marketing/strategy with ownership of an web ecosystem driving engagement and lead generation
• Proficiency working with web analytics and data platforms (Thoughtspot Tableau Adobe Analytics) to define KPIs analyze site performance understand user behavior manage test and learn and translate insights into requirements and optimizations.
• Crossfunctional program leadership building roadmaps and managing backlogs in a matrixed environmentpartnering with across functions such as Marketing Web Center of Excellence Brand Data & Analytics MarTech Design/Product;
• Mindset for following standards and policies to ensure alignment with firmwide brand/content governance privacy/consent management legal/compliance reviews

• Ability to deliver clear executiveready performance reporting and recommendations.

Preferred Qualifications

• Domain experience in B2B financial services and/or fintech; familiarity with the Innovation Economy (venturebacked startups founders VCs)
• Web-based leadgen journey design across owned properties including crossdomain navigation page design form UX CRM handoff and sales enablement integration.
• Experimentation and optimization: A/B and multivariate testing (e.g. Adobe Target Optimizely) including test design statistical readouts and rollout plans.
• Search Engine Optimization experience a plus