Director, Marketing Automation

Summary

The Director of Marketing Automation is responsible for leading the strategy execution optimization and governance of Marketing Automation across the enterprise. This role owns how we design activate and scale automated customer journeys nurture programs segmentation logic scoring models and personalized communications that drive deeper engagement and measurable business outcomes.

The Director ensures all marketing automation programs are data-driven cross-channel compliant and fully aligned to our broader One Hardie digital ecosystem. They will partner closely with Digital Product (Sites Apps CDP/CRM Analytics) Brand Creative and Marketing teams to enable seamless activation across channels. This role reports to the VP of Digital Experience.

This position is based at our West Loop office in Chicago with a hybrid weekly work schedule. An employee shuttle to and from Ogilvy Transportation and Union Station is provided as well as subsidized parking in our buildings attached garage.

What Youll Do:

Marketing Automation Strategy & Governance

• Own the enterprise-wide strategy roadmap and capability growth plan.
• Develop scalable frameworks for nurture programs lifecycle journeys scoring models segmentation and personalization.
• Establish standards naming conventions documentation and governance to ensure consistent and compliant usage.
• Define and enforce best practices for deliverability privacy opt-in management frequency and channel governance.

Journey Design Personalization & Execution

• Lead the design implementation and optimization of multi-step multi-channel customer journeys including welcome programs micro-journeys inspiration paths abandonments and CRM-linked journeys.
• Partner with Brand and Creative to build dynamic content personalization strategies.
• Translate business and customer insights into actionable campaigns that improve engagement conversion and lifetime value.
• Maintain a structured testing framework (A/B multivariate segmentation testing) to optimize performance.

Data Activation & CDP Collaboration

• Partner closely with the CDP & CRM team to define how segments identity stitching and behavioral data activate across systems.
• Ensure proper field mapping data hygiene enrichment rules and lifecycle data standards are established and maintained.
• Use CDP-powered insights (behavioral contextual first-party identity) to drive more relevant and timely journey triggers.

Cross-Functional Enablement & Partnership

• Serve as the primary liaison between Marketing Brand Digital Product Sales Analytics and Creative for all automation needs.
• Partner with the Digital Product Sites & Apps teams to design journeys that span web app email SMS and CRM.
• Partner with Analytics to build reporting dashboards and measure journey performance.
• Drive automation-focused enablement sessions for internal stakeholders.

Platform Operations & Team Leadership

• Lead the Marketing Automation team including specialists architects and agency partners.
• Oversee configuration system enhancements integrations and platform upkeep in partnership with IT and Digital Operations.
• Manage QA UAT and release cycles for Marketo-related deployments.
• Maintain system health performance deliverability and compliance across all programs.

What Youll Bring:

• 812 years of experience in marketing automation lifecycle marketing or martech leadership.
• Deep expertise in Adobe Marketo including architecture dynamic content scoring COE governance and complex journey design.
• Strong understanding of cross-channel lifecycle strategy (email SMS in-app on-site messaging).
• Experience partnering with CDP/CRM teams to leverage identity segments and behavioral data.
• Strong foundation in data-driven decisioning testing methodologies and measurement frameworks.
• Proven ability to manage a team build new operating models and drive cross-functional alignment.
• Excellent communication stakeholder influence and organizational leadership skills.
• Experience in a fast-paced matrixed environment with complex customer journeys.

What Youll Receive:

As of the date of this posting a good faith estimate of the current pay scale for this position is $170000 to $185000. Placement in the range depends on several factors such as experience skills geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie we recognize that our success depends on our people. Weve worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

• Comprehensive low-cost co-pay Health Insurance;medical dental prescription and vision insurance benefits for every 30 hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirementplan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• Paid sick leave
• Wellness Program Employee Assistance Program Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits