Senior Marketing Manager, Competitive Intelligence

At Anaplan we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we love celebrating our wins big and small.

Supported by operating principles of being strategy-led values-based and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

We are looking to hire an experiencedSenior Marketing Manager CompetitiveIntelligenceto join our growing Product Marketing team. At Anaplan we are transforming the way organizations plan and operate by connecting people data and plans across the enterprise. Our platform powers decision-making across Finance Supply Chain Workforce and Revenue Performance Management enabling companies to move faster operate more efficiently and outperform their competitors.

In this role you will serve as a strategic leader responsible for developing and scaling Anaplans competitive intelligence program across our portfolio of applications. You will analyze market dynamics competitive positioning and industry trends to help shape product strategy marketing messaging and sales enablement. You will also support our analyst relations efforts by helping ensure consistent compelling engagement with key industry analysts.

As a key member of the Product Marketing team you will partner closely with Product Sales Pre-Sales and Sales Enablement to deliver competitive insights that sharpen market positioning strengthen sales strategies and increase win rates across Anaplans lines of business. This role is ideal for a strategic marketer who thrives on competitive strategy storytelling and translating market intelligence into clear actions that drive go-to-market success and revenue growth.

Your Impact

Deliver Sales-Focused Competitive Enablement

• Partner closely with sales leadership toidentifycompetitive gaps and improve win rates in strategic deals
• Enable sales teams with tools and messaging to confidently articulate Anaplans differentiation throughout the sales cycle
• Create competitive battlecards win/loss insights positioning frameworks and sales playbooks that help field teams effectively position Anaplan against competitors
• Monitor competitive landscapes emerging vendors and industry trends to identify opportunities and risks for Anaplans platform and applications

Shape Market Messaging and Positioning

• Collaborate with Product Marketing and Solutions Marketing leaders to refine differentiated messaging and positioning across Anaplans applications and platform
• Develop actionable insights that inform product strategy messaging and go-to-market priorities
• Translate competitive insights into compelling narratives that strengthen Anaplans value proposition in key markets

Support Analyst Relations

• Partner with the corporate analyst relations team to help drive engagement with leading industry analysts covering enterprise planning supply chain finance transformation and revenue performance management
• Support analyst briefings and inquiries with clear competitive narratives and supporting materials

Drive Cross-Functional Market Insights

• Work closely with Product Management Marketing and Sales toprovidecompetitive insights that support product roadmap decisions campaigns launches and market expansion strategies
• Support key initiatives such as product launches industry campaigns and strategic market positioning efforts

Your Experience

• 68 years of experience in competitive intelligence product marketing solutions marketing or strategy roles within B2B enterprise software
• Deep understanding of the enterprise planning and EPM market including platforms such as Anaplan Workday Adaptive Planning Oracle EPM Cloud Planning Pigment OneStream Planful or IBM Planning Analytics. Experience may come from hands-on implementation model development solution architecture product marketing or competitive strategy within these ecosystems.
• Experience analyzing competitive landscapes in enterprise applications cloud platforms analytics planning technologies or adjacent markets
• Strong ability to translate market and competitive insights into actionable messaging positioning and sales enablement assets
• Experience supporting analyst relations or engaging with industry analysts is strongly preferred
• Excellent storytelling writing and communication skills with the ability to simplify complex topics into compelling narratives
• Demonstrated ability to influence cross-functional stakeholders including Product Management Sales and Marketing leadership
• Highly analytical curious and proactive with the ability to synthesize information quickly and communicate insights clearly
• Self-starter who thrives in fast-moving environments and can manage multiple priorities while delivering impactful results

#LI-REMOTE

Our Commitment to Diversity Equity Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce enhances trust with our partners and customers and drives business success. Build your career in a place where diversity equity inclusion and belonging arent just words on paper this is what drives our innovation its how we connect and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @ email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.