Senior Manager, HCP Marketing

Biogen

Job Location:

Cambridge, MA - USA

Monthly Salary: $ 147000 - 197000

Posted on: 7 days ago

Vacancies: 1 Vacancy

Job Summary

About This Role:

The Senior Manager HCP Marketing will play a central role in shaping HCP engagement for a key growth driver within Biogens North American Neuropsychiatry Franchise. This role supports the development of HCP brand strategy for an innovative product addressing significant unmet need in Postpartum Depression (PPD) with a strong focus on non-personal promotion and omnichannel engagement.

Were looking for a marketer who goes beyond strategy decks someone who shapes the work partners seamlessly with Medical Regulatory and Legal and ensures ideas translate into high-quality channel-ready execution. You will define not just what we say but how it shows up across the HCP engagement ecosystem collaborating closely with Omnichannel Excellence (OCE) & Insights teams.

This role is likely a strong fit if you:

Have built or optimized HCP marketing assets (emails banners websites social CRM journeys)

Are comfortable navigating Medical Legal and Regulatory feedback to land compliant high-quality content

Enjoy rolling up your sleeves in execution as well as setting strategy

Can collaborate with agencies to shape creative and tactical approaches

What Youll Do

Lead HCP brand strategy and oversee execution of non-personal promotion (NPP) across CRM/email digital social and web ensuring a cohesive insight-driven customer experience.

Partner with OCE and Insights teams to translate strategy into engagement plans and optimize performance across channels.

Develop and optimize content with Medical Legal and Regulatory balancing compliance accuracy and channel-appropriate execution.

Guide agencies and embed a test-and-learn mindset to improve content and engagement.

Collaborate cross-functionally with Field OCE Insights Market Access Consumer Corporate Communications and Finance.

Lead multiple complex initiatives simultaneously driving alignment across stakeholders while maintaining strong oversight of execution.

Who You Are

You are a brand-first marketer who understands that execution is just as important as strategy. You can move seamlessly between big-picture thinking and in-the-weeds detail defining strategy and directly shaping how it comes to life.

You have a strong understanding of non-personal and digital channels and are confident guiding teams to translate strategy into actionable data-driven engagement.

You collaborate effectively with MLR OCE and Insights teams influence senior stakeholders and shape tactical deliverables with both confidence and pragmatism.

You demonstrate the ability to compassionately relate to and engage with providers and patients in the PPD space. You love to innovate across all areas including strategic programs and tactics that leverage advancements in technology media and communications.

Qualifications

Bachelors degree required; MBA preferred.

5 years of pharma or biotech commercial experience including at least 2 years in marketing (agency or consulting experience considered).

Working knowledge of key digital channels (CRM/email paid media web) and how content must adapt to perform effectively.

Excellent communication and presentation skills with the ability to influence across functions and levels.

Preferred Skills

Experience in Womens Health or Mental Health.

Launch experience particularly with omnichannel campaigns.

Job Level: Management

Additional Information

The base compensation range for this role is: $147000.00-$197000.00

Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.

Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:

Medical Dental Vision & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10000 per calendar year
Employee Resource Groups participation

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.

Required Experience:

Senior Manager

About This Role:The Senior Manager HCP Marketing will play a central role in shaping HCP engagement for a key growth driver within Biogens North American Neuropsychiatry Franchise. This role supports the development of HCP brand strategy for an innovative product addressing significant unmet need in...