Sr. Associate Marketing Manager, CPG

Peetniks are passionate and authentic learners and doers committed to the pursuit of only thing we love more than coffee is our people.

Peets Coffee is seeking a dynamic and experienced Sr. Associate Marketing Manager to lead strategic marketing initiatives for our Consumer Packaged Goods (CPG) business. Reporting into the CPG Sr. Brand Manager this critical role is responsible for developing executing and optimizing marketing strategies that drive brand awareness retailer engagement and revenue growth. The ideal candidate is a strategic thinker a collaborative leader and a results-oriented marketer with deep CPG experience.

Salary

$105000 $125000

Location

Emeryville CA Hybrid 3 days onsite

RESPONSIBILITIES:

• Strategic Leadership:
  Partner with the Sr. Brand Manager to define and evolve the long-term brand format and channel strategy ensuring alignment with business objectives and market trends to support the Peets portfolio. Demonstrate strong analytical skills and bias for action - translate business performance data into clear action plans.
• Marketing Program Development:
  Lead the development and execution of integrated marketing programs for national and key account retailers partnering closely with Sales Shopper and Category teams to bring plans to life. Develop and deliver strategies to drive brick & mortar and E-com growth.
• Cross-Functional Leadership:
  Drive alignment across key stakeholdersincluding Sales Planning Insights Creative Digital and Finance teamsto ensure cohesive execution of all CPG marketing initiatives.
• Innovation & Product Launches:
  Lead the marketing development of new product introductions including packaging and go-to-market execution in collaboration with Sales and Insights teams.
• Packaging & Design Management:
  Oversee packaging development and updates ensuring consistency with brand identity while responding to retailer and consumer needs.
• Creative Oversight:
  Manage agency vendor and internal creative teams to develop in-store displays POS materials and other customer-facing assets that drive conversion and brand equity.
• Digital & Media Integration:
  Collaborate with digital media agency and PR/Social teams to shape and execute CPG-specific paid and organic media strategies.
• Analytics & Optimization:
  Track performance of marketing programs and new items conduct competitive deep dives and report results with recommendations to senior leadership.

ESSENTIAL QUALIFICATIONS:

• Minimum of 3 years of CPG brand marketing experience with proven success leading initiatives across multiple retail channels.
• Bachelors degree in Marketing Business or a related field (MBA strongly preferred).
• Skills & Attributes:
  • Strategic mindset with strong business acumen and analytical skills
  • Exceptional project management and communication skills
  • Demonstrated ability to lead cross-functional teams and influence at all levels
  • Entrepreneurial spirit with a bias toward action and continuous improvement
  • Highly proficient in Microsoft Excel PowerPoint; familiarity with syndicated data tools (IRI/Nielsen/Circana) is a plus

This description outlines the roles essential functions but may evolve with business needs.

What We Offer:

Were proud to offer a comprehensive package for full-time employees including:

• Recharge Time Paid vacation holidays and sick days.

• Health & Wellness Medical dental and vision coverage.

• Future You 401(k) plan with generous match program to help you save.

• Peace of Mind Life insurance disability and options for HSAs and FSAs.

• Everyday Perks Free coffee fresh baked goods and discounts.

• Growth & Support Career development and an Employee Assistance Program when you need it.

The target annual base salary range for this position is $105k $125k. The actual base salary offered will depend on a variety of factors including the applicants qualifications years of relevant experience specific and unique skills level of education certifications or licenses other legitimate non-discriminatory business factors and the geographic location of the addition to base pay individuals in this position may also be eligible to earn bonuses.

Additional Information

At Peets we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race color creed religion gender age marital status national origin sexual orientation gender identity citizenship status disability genetic information uniform service veteran status or any other category protected under federal state or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local ordinances.