Associate Director, Creative & Innovation

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Title: Associate Director Creative & Innovation

Discipline: Partnerships (Sports/Entertainment)

Google via Media Futures Group - A little about us

Google has consolidated its media agency partnership into WPPs GroupM building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital offline and integrated media experts who work together to enhance medias contribution to Googles business. MFG is powered by Essence MediaCom and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy planning investment creative business sciences and analytics data and technology. The profile of people who work in MFG are world class committed to establishing a new high water mark in the media industry.

About the role

Were looking for an Associate Director Creative Innovation to join our team of content experts striving to make advertising more valuable to the the role you will both support and lead cross-channel creative and innovation experience for high profile client initiatives (i.e. branded content integrations social collaborations experiential influencer sponsorships) for our Fortune 100 retail client by architecting and producing creative activations across channels. Experience should include a broad content production background that includes video social experiential cross-channel consumer engagement initiatives in addition to strong media and x-functional team skills.

The Creative Innovation team plays a vital role within the agency driving creative media initiatives from ideation through execution in addition. This is a unique opportunity to join a fast-growing dynamic agency which is doing cutting edge work for exceptional clients.

Some of the things wed like you to do:

• Serve as a main point of contact for execution of custom branded content and sports sponsorship programs including liaising directly with clients leading communication and collaboration between internal and external partners creative oversight on program elements and on-set coverage for content creation.
• Manage budget timelines asset and creative approvals reporting etc.
• Collaborate closely with internal teams including Planning Activation Strategy and Analytics to ensure holistic campaign planning.
• Meet regularly with digital publishers TV and streaming networks cultivating strategic relationships and sourcing opportunities that proactively deliver on client business objectives.
• Stay connected to relevant marketplace trends authoring client requested and proactive points-of-views.
• Oversee junior team members day-to-day responsibilities while providing strategic oversight and coaching.

A bit about yourself:

• 6 years professional experience with a background in media marketing advertising agencies production creative or the arts
• Experience in sports media marketing integrations and sponsorships such as NBA NFL Olympics
• Global expertise and understanding of media landscapes in NA EMEA and APAC
• Extensive understanding of television and video production process
• Ability to pivot and adjust to a fast paced ever changing environment
• Creative mastermind; executional drill sergeant
• Thrives on the details and on moving things from initiation to completion
• Ambitious optimistic and never settling
• Natural collaborator presenter and persuader
• Pop culture maven obsessed with current trends and whats next

What you can expect from MFG and EssenceMediacom:

Our mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine results-focused daring and insightful. As an EssenceMediacom employee we promise you a workplace that invests in your career cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age or marital status.

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