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Job Details

The role will be responsible for acquiring new users to Kantars market research panels which are essential for providing insights and feedback to our clients. You will have the opportunity to optimise the performance of different paid channels and drive growth in the EMEA region which is a key market for our business. You will also have the chance to work with an inclusive and collaborative team that values innovation and data-driven decision making.

The Digital Marketing Performance Executive will oversee a variety of paid acquisition channels including affiliate marketing paid search and paid social to drive new users into our market research panels across several markets in EMEA.

Responsibilities

Regional Strategy & Leadership

• Act as a regional championfor acquisition marketing across EMEA developing and executing strategies tailored to each market.
• Collaborate withsenior leadership and local sales teamsto align marketing efforts with business goals and growth targets.
• Partner with theGlobal Panel teamto define recruitment plans and evaluate media vendor performance.

Campaign Management & Performance

• Oversee allpaid marketing activitiesincluding paid search paid social affiliate networks co-registration SEO and refer-a-friend programs.
• Monitor campaign performance usingsite analytics focusing on cost efficiency quality of leads and long-term user engagement.
• Continuouslyoptimize digital channelsand test new ones to improve conversion and response rates.

Partnerships & Affiliates

• Manage and growaffiliate programsand direct partnerships.
• Identify test and scale new partnerships to ensure a high-performing media mix.
• Negotiate contracts and leadsupplier selectionprocesses.

Budget & Forecasting

• Own and manage theacquisition marketing budget including forecasting volumes and tracking performance against targets.

Creative & Content Collaboration

• Work with internaldesign teamsto brief and review landing pages banners emails and other creative assets.
• Identify and implementwebsite and landing page optimizationsto boost acquisition.

Innovation & Continuous Improvement

• Champion a culture ofinnovation always seeking smarter more efficient ways to drive performance and scale impact.

Skills & Capabilities

Professional Experience & Expertise

• Strong understanding of online advertising platforms and marketing principles.
• Skilled in managing and optimizingaffiliate marketingPPCSEOsocial mediaGoogle Ads and other digital channels.
• Hands-on experience withHasOffers(preferred but not required) and advanced proficiency inMS Office Suite(Excel Word PowerPoint).
• Strong analytical capabilities ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.

Analytical & Strategic Thinking

• Stronganalytical skillswith the ability to digest and interpret large data sets to inform campaign and channel performance.
• Commercially driven andresults-oriented with a creative mindset and a proactive approach to problem-solving.
• Experienced inforecasting volumes tracking performance against targets and making data-driven decisions.

Collaboration & Communication

• Excellentverbal written and presentation skills with the ability to influence stakeholders at all levels.
• Comfortable presenting to large groups both in person and virtually.
• Adept at working ingeographically dispersed teams fostering collaboration across regions.

Education & Learning Agility

• Holds aBachelors degreein Digital Marketing Business or a related field.
• Demonstrates a strong ability tolearn quickly adapt to new tools and environments and continuously improve.

Company Values

In order to underpin business growth client impact and employee satisfaction there are three core behaviours that guide how employees work together and deliver impact:

Growth Mindset

• Encouraging continuous learning innovation and putting ideas into practice to help the business succeed.

Purposeful Collaboration

• Working proactively and intentionally with colleagues to drive positive client outcomes.

Flourish

• Supporting others to grow and achieve their potential through respect encouragement and a great employee experience

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.