Staff Product Manager, Growth

About Flexport:

At Flexport we believe global trade can move the human race forward. Thats why its our mission to make global commerce so easy there will be more of it. Were shaping the future of a $10T industry with solutions powered by innovative technology and exceptional people. Today companies of all sizesfrom emerging brands to Fortune 500suse Flexport technology to move more than $19B of merchandise across 112 countries a year.

The recent global supply chain crisis has put Flexport center stage as we continue to play a pivotal role in how goods move around the world. We are proud to have the support of the best investors in the game who believe in our mission solutions and people. Ready to tackle global challenges that impact business society and the environment Come join us.

The Opportunity

Were looking for a Staff Product Manager Growth to own Flexports website self-serve experience and the critical intersection between marketing and product that turns visitor traffic into a qualified pipeline. Youll be the connective tissue between Marketing Product Engineering and Sales ensuring that every touchpoint from first page view to sales handoff is optimized for conversion and user quality.

This is a high-leverage metrics-driven role. Youll set the strategy for how prospects discover Flexport experience our products and technology for the first time and convert into high-value leads that Sales can close. Youll own the growth marketing roadmap run rigorous experimentation and partner deeply with Marketing on acquisition and with Product and Engineering on the self-serve experience.

The ideal candidate has a founders mentality youve built and shipped growth products end to end you think in funnels and feedback loops and youre as comfortable writing a PRD as you are digging into a conversion cohort analysis. Background in performance and digital marketing is strongly preferred. Experience in logistics supply chain or enterprise SaaS is a plus.

What Youll Do

Website as a Growth Product

• Own as Flexports highest-leverage growth channel to define the product vision roadmap and KPIs for the marketing website.
• Drive SEO and AEO strategy information architecture and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages product pages and CTAs through structured experimentation (A/B tests multivariate tests holdout groups).
• Partner with Design Product and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification.

Self-Serve Flow & Product-Led Growth

• Own the end-to-end self-serve funnel from first visit through signup onboarding activation and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup signup-to-activation activation-to-MQL MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows in-platform conversion moments guided onboarding and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions balancing self-serve efficiency with enterprise sales readiness.

Marketing and Product Bridge

• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models nurture logic and segmentation strategies to ensure product signals feed into accurate lead qualification.
• Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline.
• Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently.

AI & Growth Innovation

• Leverage AI tools and workflows to accelerate experimentation personalization audience targeting and performance analysis.
• Use AI to rapidly prototype and launch landing pages microsites interactive tools and campaign automations without waiting on engineering resources.
• Stay on the cutting edge of how AI is reshaping B2B growth and bring that thinking into the product roadmap.

Analytics & Experimentation

• Build and maintain growth dashboards that track traffic funnel conversion channel attribution campaign ROI and lead quality.
• Own the marketing experimentation program and define hypothesis backlogs prioritize tests by expected impact run experiments with statistical rigor and scale winners.
• Use data to inform investment decisions and communicate growth product impact to executive leadership.
• Partner with Data Engineering to ensure event instrumentation attribution models and reporting infrastructure meet the teams needs.

What Were Looking For

• Product management experience with significant depth in growth conversion or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic signup conversion activation rates or pipeline generation. You think in funnels cohorts and experiments not just features.
• Deep understanding of enterprise B2B buying motions - complex long sales cycles buying committees and what it takes to generate leads that Sales actually wants to work. Experience in logistics supply chain or enterprise SaaS is a strong plus.
• A power user of AI in your product workflow; you actively use tools like Claude Code Codex OpenClaw or similar to accelerate prototyping analysis and experimentation. Bonus if youve used vibe coding or low-code AI tools to build landing pages internal tools or automations yourself.
• Fluent in web analytics attribution modeling and experimentation tooling (e.g. Google Analytics Amplitude Optimizely LaunchDarkly). Comfortable writing SQL and building dashboards.
• Experience with marketing automation and CRM systems (Salesforce HubSpot Marketo) and a working understanding of how product signals feed lead scoring and sales workflows.
• Strong product craft you write clear PRDs define sharp success metrics and ship iteratively. You know how to scope ruthlessly and say no to the right things.
• Excellent cross-functional communication. You can present strategy and results to the CEO align Engineering on technical trade-offs and partner back with your marketing team.
• A bias toward action and experimentation - you ship fast learn fast and iterate. Youre energized by ambiguity and thrive when you can move from zero to one.