Brand & Campaign Manager- The Hub Marketing

Role:Brand & Campaign Manager- The Hub / Marketing

Location: Bournemouth

Reference: HOB1194341

Closing Date: 01/05/2026

Creativity is Hobbycrafts reason for being so when you join our fantastic team you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

Brand and Campaign Manager - Hobbycraft Head Office BH23 6HG

Salary 50- 55K per year dependent on experience

Pension with a 4% contribution

33 days holiday increasing every year

40% discount in our stores

Creativity is at the heart of who we are at Hobbycraft. When you join our team youll be surrounded by talented creative people who share that passion. We believe that collaboration and a willingness to explore new ideas help everyone feel connected and part of something meaningful.

Role Purpose In this role you will lead the planning and delivery of brand and campaign activity across Hobbycraft ensuring a consistent customer-focused brand experience across all touchpoints. You will play a key role in shaping and delivering campaigns that drive engagement strengthen our brand and support commercial performance.

Function / Area: Marketing

Key Accountabilities / Responsibilities

Define and lead the delivery of the brand and campaign plan ensuring alignment to customer

proposition and commercial objectives

Own the end-to-end campaign planning process leading cross-functional alignment across Buying

Retail Digital and Design

Lead the marketing calendar and planning forums ensuring clear prioritisation and coordination of

activity

Act as a senior brand guardian championing brand standards and influencing stakeholders to deliver a

cohesive brand experience

Own the relationship with PR and external agencies setting clear briefs and ensuring high-quality

delivery

Lead the development and delivery of brand partnerships and initiatives aligned to brand values

Define and track key brand and campaign KPIs delivering regular reporting and insights

Translate customer insight and performance data into actionable recommendations

Establish and improve ways of working across Brand Marketing and wider teams

Act as a key representative for Brand Marketing influencing senior stakeholders across the business

Support the Head of Brand Marketing in shaping future brand strategy

Values & Behaviours Think Customer We put the customer first in everything we do Creative Passion We share our passion for hobbies and crafts Keep it Simple We keep things simple and focussed Forward Thinking We embrace change and innovate with pace Stronger Together We work as a team to be the best at what we do

Reporting Line: Head of Brand Marketing Base Location Head Office

Team Management: None immediately could expand in 6 months Budget Responsibility: Management of campaign and PR budgets (as required)

Required Skills & Experience Proven experience delivering integrated marketing campaigns end-to-end Experience working with brand strategy and ensuring consistency across channels Experience managing agencies including PR or content agencies Strong stakeholder management and influencing skills Ability to analyse performance data and turn insights into action Strong organisational and planning skills Essential Technical / Professional Qualifications None

Working Hours & Environment

Head Office

This is a full-time role working 37.5 hours per week. Our core business hours are

Monday to Friday 10-3 with a flexible approach to start and finish times.

Our hybrid working model is 3 days in the office 2 days working from home.

We pride ourselves on an inclusive and creative working environment so you can

truly be you and enjoy your time at work. We also prioritise wellbeing offering a

range of support and initiatives designed to help you feel and perform at your best.

We also have a dog friendly office.

Salary & Benefits In addition to the advertised salary here are some of our key benefits: 33 days holiday including bank holidays pro rata which grows with you during your time with us. You will also get a day off to celebrate your birthday Access to a personal pension scheme (4% contribution matched by us) Option to join Hobbycraft pension scheme offering x2 life insurance 40% colleague discount Employee Assistance Programme for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions Long service awards to thank you for your time spent with us Cycle2Work scheme Discounted gym membership Fundraising events for our charity partners and an annual charity volunteer day Vouchers for free eye tests for VDU users Access to a range of high street discounts Access to a Health Cash Plan Enhanced maternity/paternity/adoption pay

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill passion love of craft and customer service which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft is an equal opportunity employer who takes equality diversity inclusion and belonging very seriously we regularly review our policies and practices to ensure not only compliance but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race sexual orientation nationality ethnic origins religion or belief disability age gender marital or family status.

Were here to help you create

Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues who are always on hand to help and our vast carefully selected range of quality products. Throughout the year we also host a variety of workshops and demos in stores and online designed to give everyone the opportunity to master a new craft or refine a beloved one.

Were here to support everyone on their crafting journey from parents looking to encourage their creative kids to student artists expert knitters model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you