Senior Brand Marketing Manager

About the Job

The Senior Brand Marketing Manager isnt just managing a brand you are the voice of our community. You are the bridge between our high-level goals and the actual consumers who buy our gear. You are high-energy data-informed and deeply immersed in outdoor and Gen Z culture. You ensure that everything that Turtle Fur puts into the world is intentional and unmistakably Turtle Fur. The Senior Brand Marketing Manager is responsible for authentically strengthening brand awareness with our target audience of outdoorsy style-loving Gen Z women while maintaining the love we have from our core (skiers of all ages and genders) through brand marketing strategy campaigns consumer engagement and activations and social media / influencer strategy and execution.

Duties/Responsibilities:

• The Blueprint: Architect the overarching brand marketing strategy that defines how we will capture our target consumer while staying relevant to our core. You will own our brand identity our marketing channel ecosystem campaign and content calendar what resources we need and how we measure and optimize. You will set the high-level goals establish the KPIs that actually matter and take full ownership of the results.
• The Master Plan: Own the annual marketing out the years campaigns product drops and storytelling moments and manage the team toexecutethe plan.
• The Hype Machine:Lead our consumer engagement social media and PR sure peoplearentjust seeing ustheyretalking about us.
• Resources:Identify hire and manage our creative and marketing lead a tight-knit internal team of 2-3FTE and contract employees.
• The Network:Build and manage relationships with athletes influencers and partner brands. You knowwhosin beforetheyreeven on theradar andwill use that to extend the reach of the Turtle Fur brand into strategic consumer groups.
• The Bottom Line: Manage the budget andsetambitious KPIs. Youarentjust spending money;youredriving brand awareness and ROI.
• Wholesale Support: Be the best friend of our sales team providing the brandmarketing supportthey need to win at retail.

About You

• Campaign Architecture: Proven ability to build 360-degree campaigns. You know how to take one big idea and translate it across an email blast a TikTok trend a PR pitch and a wholesale floor decal.

• Strategic Planning & Budgeting: Youre a pro at managing a multi-channel budget. You know how to allocate funds between top-of-funnel brand building and bottom-of-funnel conversion without breaking the bank.

• Influencer & Talent Negotiation: You dont just find influencers; you know how to vet them for authentic engagement (not just follower counts) negotiate contracts and manage long-term ambassador relationships.

• Data Literacy & KPI Tracking: Youre comfortable in the dashboard. You can set and track KPIs and brand sentiment and you know how to pivot the strategy based on what the data is telling you.

• Agency Management: You have a black book of creative and media agencies (or the eye to find them). You know how to write a killer creative brief and how to hold external partners accountable to deadlines and quality.

• Social Ecosystem Mastery: You have a native understanding of the current social landscape (TikTok IG Pinterest YouTube). You understand platform-specific nuanceslike why a high-production video might fail on TikTok but crush it on YouTube.

• Cross-Functional Leadership: You can speak Sales to the wholesale team Creative to the designers and Data to leadership. You are the glue that keeps the brand vision consistent across every department.

• PR & Media Relations: You understand the modern PR landscape. You know that a mention in a Top Gear of the Year list or a feature in a trend-focused newsletter is worth more than a traditional press release.

• Professionalism & Enthusiasm: Embody & enthusiastically champion Turtle Fur values; as a B Corp we view business as a force for good supporting our goals around sustainability and inclusivity. Support a culture of authenticity and accountability.

Education and Experience:

• At least 7 years of experience in brand marketing or related role that demonstrates proven success
• Degree in Marketing or related field not required but nice to have

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Ability to lift up to 15 pounds at times.
• Bending and reaching forward sideways and overhead; finger dexterity to perform functions on computer and access files; sitting for long periods at a time.
• Standard business environment.
• Work Location: Position is eligible for hybrid work (hybrid: in office remote); on-site time in our Morrisville VT office is highly valued and desired.