Marketing Senior Associate, Channel Strategy & Optimization (CSO)

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g. Chase Mobile email) within the Consumer & Community Banking Marketing division. We leverage data technology and creative strategies to optimize performance maximize ROI and deliver best-in-class customer experiences in and Chase Mobile App.

As a Marketing Senior Associate on the Channel Strategy and Optimization team you should be a data-driven marketing professional and will lead performance analysis and optimization across owned digital marketing channels. You will be in a highly visible strategic role with significant interaction with cross-functional teams across the firm. You will assess marketing effectiveness at the channel page placement and full-funnel levels; design analytics frameworks and execute governance processes; and partner with dedicated teams to build automated reporting forecasting and AI-driven optimization solutions. You will translate insights into executive-ready communications and clear recommendations for Lines of Business (LOBs) ensuring campaigns meet or exceed performance benchmarks.

Job Responsibilities:

• Assess LOB performance at the channel page placement and across the full marketing funnel to understand marketing effectiveness
• Develop an analytics framework across the marketing funnel and build automated solutions to quickly evaluate performance
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Evaluate Owned Media exception requests size trade-offs communicate and explain decisions to LOBs and create a governance playbook to streamline end-to-end processes
• Leverage monthly benchmark reports to identify and prioritize underperforming campaigns; rank-order and group campaigns into tiers to efficiently enhance performance
• Dive deep into campaign strategies to optimize targeting creative placement strategy and frequency caps; size performance impacts of changes and report outcomes to leadership
• Monitor weekly and monthly results to detect significant changes; investigate root causes strengthen channel strategy create tools to diagnose issues and leverage AI solutions to summarize performance shifts
• Review marketer requests for entry into the channel ensuring campaigns exceed performance benchmarks before launch
• Develop a forecasting model partner with dedicated teams to build the solution and identify AI use cases to automate optimization processes and reduce manual effort

Required qualifications capabilities and Skills

• Bachelors degree in a quantitative or business field (e.g. statistics economics mathematics computer science marketing analytics)
• 5 years of hands-on experience in digital marketing analytics performance measurement and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g. Adobe Analytics Tableau SQL) with the ability to structure and solve complex problems
• Reporting and diagnostics proficiency to monitor weekly and monthly results detect significant changes build tools to investigate root causes and leverage AI solutions to summarize performance drivers efficiently
• Product and analytics-led solution design to translate performance questions into clear requirements define KPIs and success criteria and partner with dedicated teams to build forecasting reporting and automation solutions
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners including decisions and their rationale
• Strong stakeholder and relationship management problem-solving and business judgment to balance speed governance and performance outcomes
• Proven ability to effectively manage multiple projects in a fast-paced dynamic environment