Senior Director, Social Media

As the Senior Director of Social Media you will be the architect of Jazwares digital footprint and social-first brand storytelling. This role is responsible for defining the global social strategy across a portfolio of owned and licensed brands (e.g. Squishmallows Pokémon Star Wars). Reporting to the SVP of Marketing this leader will transform social platforms into engines for brand affinity community engagement and revenue. You will lead a high-performing team of social media managers content creators and community specialists to ensure our brands are the most talked-about in popular culture.

What You Will Do:

• Orchestrate the overarching social media positioning for the entire brand portfolio ensuring a distinct voice and vibe for each brand.
• Lead the strategy for TikTok Instagram YouTube LinkedIn and emerging platforms staying ahead of trends to ensure Jazwares is a first-mover in digital spaces.
• Whether its highly produced or more organic oversee the development of viral-ready social-native creative and campaign briefs that prioritize engagement over traditional advertising.
• Partner with Sales and E-commerce to build link-to-ladder strategies driving direct-to-consumer sales through social shops and livestreaming.
• Balance regional strategies with each brands global positioning. Partner with leaders across territories to find efficiencies and local market opportunities with social.
• Develop and maintain the global social media budget optimizing spend across paid social influencer activations and content production.
• Oversee relationships with social agencies and platform partners (Meta TikTok Google) to ensure world-class execution and early access to new features.
• Act as the primary social expert for internal Product Design PR and Sales teams ensuring social trends inform product development.
• Present social-first strategies and performance data to internal executives and external Licensors (e.g. Disney Nintendo) with authority and clarity.
• Utilize social listening tools and platform analytics to identify micro-trends that the brand can capitalize on in real-time.
• Define and measure KPIs (Engagement Rate Share of Voice Conversion Community Sentiment) and report results to leadership with actionable so-what insights.
• Set the protocol for community management and social customer service ensuring brand reputation is protected in a 24/7 digital environment.
• Keen sense of current trends and forecasting whats next. From film food music fashion to beauty our brands sit at the intersection of it all. Particularly on Squishmallows understand and translate how best to deepen our position as a lifestyle franchise brand.

Supervisor Responsibilities:

Manages People: Yes

• This position is responsible for performance management for their team.
• This position provides work direction to others including assigning and evaluating work while also providing mentorship and guidance.

What We Are Looking For:

• 10 years of experience in digital marketing or social media.
• At least 5 years in a senior leadership role managing teams and multi-brand portfolios.
• Proven success in CPG Entertainment Fashion or Beauty environments.
• Experience managing high-profile franchise or licensed brands.
• Demonstrated track record of driving measurable growth in engagement share of voice community sentiment and conversion.
• Deep current knowledge of TikTok Instagram YouTube LinkedIn and emerging platforms (plus how algorithms formats and creator economies differ across each).
• Strong understanding of social commerce including in-app shopping affiliate models livestream selling and conversion optimization.
• Expertise in social listening analytics and sentiment analysis with the ability to identify and act on micro-trends in real time.
• Fluent in internet culture memes fandoms and digital subcultures (ToyTok gaming collectors lifestyle communities).
• Strong understanding of licensed brand ecosystems and how licensors (e.g. Disney Nintendo) evaluate brand safety performance and creative alignment.
• Knowledge of global marketing dynamics and how to balance centralized brand strategy with local market execution.
• Advanced proficiency with enterprise social tools such as Sprout Social Sprinklr Dash Hudson or similar platforms.
• Working knowledge of paid social influencer platforms and content performance dashboards.
• Ability to define and scale a global multi-brand social strategy with distinct voices and vibes per brand.
• Strong creative direction skillsable to guide teams toward social-native vertical-first engagement-driven content.
• Skilled at building creator and influencer strategies that feel authentic experimental and culturally relevant.
• Proven ability to lead inspire and develop high-performing teams of social managers creators and community specialists.
• Strong cross-functional collaboration skills (Marketing Product Design PR Sales E-commerce).
• Excellent storytelling and presentation skillsable to translate data into clear compelling insights for executives and licensors.
• Confident communicator who can act as the organizations social media authority.
• Budget development and optimization across paid social influencers and content production.
• Strong agency and platform-partner management skills.
• Ability to connect social activity to broader business outcomes (brand affinity community growth revenue).
• Ability to pivot quicklyadjusting strategy within hours in response to trends cultural moments or algorithm changes.
• Ability to balance high-level vision with hands-on execution especially during major launches or cultural moments.
• Ability to manage brand reputation and lead crisis response in a 24/7 social environment.
• Ability to think globally while executing locally across regions and cultures.
• Ability to spot whats next in pop culture not just whats trending now.

Other Characteristics

• Pop-culture obsessed with strong taste and instinct for what resonates.
• Creator mindset personally enjoys experimenting building and iterating on social content.
• Highly adaptable energetic and comfortable in fast-paced high-growth environments.
• Collaborative curious and externally oriented (constantly learning from platforms creators and culture).
• Comfortable with occasional nights weekends and travel tied to launches events and shoots.

This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.

What we offer:

The salary range for this position is $167040 - $212160/ Yr. The base salary may vary based on experience role tenure performance industry and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi-state employer so the salary range may not apply to other states.

Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children employee basic life and AD&D insurance a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals short and long-term disability and tuition reimbursement.

Our work environment provides a flexible work schedule that includes Monday through Thursday on-site with an optional WFH on Fridays up to 20 workdays fully remote each year and Time Off for vacation and sick leave. Through Jazwares Cares you will have the opportunity to volunteer for up to 16 hours a year on community service projects.

Working at Jazwares

At Jazwares we believe an innovative idea can come from anywhere and anyone. Through our three pillars we foster innovation and encourage creativity in every area of our business.

• Passion: Our conviction and enthusiasm show in our products relationships and commitment to our community.
• Collaboration: We share one vision worldwide constantly striving to improve and innovate together.
• Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Dont miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and lets shape the future of play together!

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race color sex religion national or ethnic origin citizenship status ancestry disability age military status marital status sexual orientation or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment its services programs and activities.

Who We Are

Jazwares a Berkshire Hathaway company is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997 Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows Pokémon Hello Kitty Star Wars Disney BumBumz and Adopt addition to toys offerings include virtual games costumes and pet products. Headquartered in Plantation Florida Jazwares has offices worldwide and sells its products in over 100 countries. For more information visit and follow us on LinkedIn X Instagram and Facebook

Recruitment Safety

Please be wary of unsolicited communications from individuals or websites you are not familiar with or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @. Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications you can reach out to We look forward to you experiencing a safe and enjoyable application process at Jazwares!

Required Experience:

Exec