Senior Director, HP Store Marketing & Merchandising

Description -

Job Summary
This role is responsible for ensuring a unified approach to all marketing and merchandising activities for HP Store helping GTM teams deliver on revenue targets. They will provide leadership oversight in developing and implementing global interactive and web marketing strategies offering expert guidance to improve marketing efficiency and overseeing cost-effective initiatives. Additionally the role holds accountability for crucial leadership decisions budget approvals ensuring compliance driving operational success and serving as a key advisor to executive management.

Responsibilities
Provides leadership oversight on the development and adoption of the overall global web marketing and merchandising strategies policies processes and standards to maximize brand visibility customer acquisition and online engagement.
Provides expert guidance on improvement efforts in web marketing efficiencies through process tools and collaboration.
Leads key leadership decisions and approves staffing budgets workflow prioritization for the entire department.
Oversees critical business partnerships including selection management negotiation and relationship with agencies and other business partners drives adoption of advance web strategies and methods.
Ensures that all departmental activities are in compliance with all web standards processes and tools and regulatory laws and handles any escalations.
Accounts for operational success alignment of strategies and integration of activities with major organizational functions setting policies and owns numerous measurable goals.
Serves as a key advisor to executive management in influencing the strategic direction of the business while also developing organizational policies and authorizing their implementation.

Education & Experience Recommended
This role requires expertise across several Digital optimization functions and the ability to scale processes globally
Minimum 15 years of experience in digital marketing related roles; 10 in leadership roles
Proven track record of driving business efficiencies through process automation & streamlining within marketing & merchandising functions
Previous experience managing Global marketing programs with budget ownership & revenue accountability
Strong knowledge of digital marketing platforms
Ability to work in fast-paced environment; can work effectively as part of Global virtual team
Strong identifier and coach talent building a best-in-class talent bench and effectively managing performance expectations.
Effective in leading cross organizational collaboration and track-record of influencing to achieve results

Four-year or Graduate Degree in Marketing Communications Business Administration Computer Science or any other related discipline or commensurate work experience or demonstrated competence.

Knowledge & Skills
Agile Methodology
Analytics
Customer Relationship Management
Data Analysis
Digital Marketing
E-Commerce
Email Marketing
Google Analytics
Hypertext Markup Language (HTML)
Key Performance Indicators (KPIs)
Marketing
Marketing Automation
Marketing Strategies
Project Management
Salesforce
Search Engine Marketing
Search Engine Optimization
Social Media
User Experience (UX)

Cross-Org Skills
Customer Centricity
Prioritization
Resilience
Team Management
Strategic Thinking

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

The on-target earnings (OTE) range for this role is$273700to$437900USD annually with a60%/40%(salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location job-related knowledge skills and experience.

Benefits:
HP offers a comprehensive benefits package for this position including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies including;
• 4-12 weeks fully paid parental leave based on tenure
• 13 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time with or without notice subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal