Product Marketing Manager

Job Summary:

Job Description:

JOB DESCRIPTION (In Summary)

As a Product Marketing ManageratBiblioCommonsyou willbe responsible for creating and implementingmarketing strategies that align with our business this role you will be at the forefront of our marketing efforts drivingthepositioning messaging and go-to-market strategyfor our will work closely with cross-functional teams to understand market needs develop compelling content and execute campaigns that generate demand and drive customer engagement.

The ideal candidate is a strategic thinker with strong analytical skills excellent communication abilities and a passion for technology and marketing. They are creative and results-driven marketers with a proven track record of driving successful product launches in the B2B space. The Product Marketing Manager will report to the Marketing Director.

Salary Range
$85000 to $100000 CAD
Base salary will be commensurate with experience.

RESPONSIBILITIES (How Youll Make an Impact)

• Conduct market research to understand customer needs market trends and competitive landscape.
• Develop and implement go-to-market strategies for new product launches and features.
• Create compelling product positioning and messaging that differentiates our products in the market.
• Collaborate with product sales customer success and other teams to ensure product strategy and goal alignment.
• Produceblog posts case studies guides checklists videos and social media posts.
• Develop messaging for campaigns that target specific personas and drive engagement.
• Monitor and analyze the performance of marketing campaigns and initiatives and recommend changes if necessary.
• Develop sales enablement materials including product demos presentations and competitive analysis.
• Engage with customers to gather feedback and create customer success stories.

QUALIFICATIONS (What Youll Bring to the Team)

• College diploma or bachelors degree in marketing business or related discipline.
• 5 years of experience in product marketing preferably in a B2B environment.
• Strong understanding of market research and analysis techniques.
• Experience with sales enablement and creating marketing collateral.
• Highly skilled storyteller with excellent written and verbal communication skills.
• Proventrack record of successful product launches and marketing campaigns.
• Ability to work collaboratively withdifferent teams and manage multiple projects under tight deadlines working with a high degree of independence.
• Organized! Mustbe diligent about providing timely project updates and managing a wide range of incoming requests and responsibilities.
• Proficiency with marketing tech (HubSpot Salesforce Google Analytics)

OUR MISSION (A Little About Our Values)

Our growing staff (aka BiblioTeam and BiblioBuddies) support library staff and patrons in making the most of the BiblioCommons enterprise suite of products. Our mission is to support libraries in ensuring that the online public library experience is as welcoming and inspiring as a visit to a physical library.

A lot of companies tout social impact but at BiblioCommons we serve over 8 million diverse users each month by partnering with over 370 public libraries (including consortia members) in Canada and the US. Libraries are more than just book stacks they are public spaces that foster learning connection and community; and BiblioCommons brings that community online with clever software that powers many of the largest libraries.

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