Social Media Specialist

The Dawes Arboretum is actively recruiting a Digital Media Specialist (Social Media) to join our Marketing & Communications team. This is a full-time exempt level position.

The Digital Media Specialist is responsible for developing and implementing digital strategies that advance The Arboretums mission and visibility. This position manages integrated campaigns across social media paid search and other digital channels by creating curating and managing engaging content that promotes meaningful interaction strengthens brand presence and fosters connection.

Some of the specific responsibilities of this position include but are not limited to:

Develop and implement a social media content calendar in alignment with organizational priorities seasonal programming and centennial goals.

Create manage and share creative multi-media content on social media web and other platforms to strategically engage the public; actively monitor and analyze the effectiveness of The Arboretums online channels.

Plan and produce videos photos and digital marketing materials for print and digital campaigns.

Manage social media related graphic design content ensuring effective messaging and engagement.

Collaborate and consult with internal stakeholders to generate ideas and produce engaging content that highlights the diverse expertise initiatives and resources of The Arboretum in ways that further the organizations mission and goals.

Research and implement new social media tools and communication trends.

Identify audiences create specific strategies establish engagement funnels proactively identify interests and concerns of stakeholders tailor messaging and devise effective calls to action.

Monitor engage and respond to external public inquiries and comments on all Arboretum social media platforms in a timely professional and comprehensive manner that reflects The Arboretums values and a focus on maintaining integrity managing a positive reputation and building community relationships. Foster an inclusive online community that celebrates nature learning and belonging.

Manage Google Ad Grant Google Analytics and the Google Business Interface as well as digital advertising campaigns.

Monitor and respond to business reviews on all platforms tracking sentiment surfacing issues and documenting for internal analysis.

Support media and public relations efforts as needed through content amplification and digital storytelling.

If the above speaks to you please submit your cover letter and resume demonstrating the following:

Bachelors degree in communications public relations marketing or related field; or an equivalent combination of education and experience.

Two (2) years of demonstrated experience as a communications professional managing social media and/or Search Engine Optimization (SEO); or an equivalent combination of education training and experience.

Proficiency in major social media platforms analytics tools and content management systems.

Familiarity with photography videography and basic editing tools (Canva Adobe Creative Suite)

Excellent communication (verbal written and interpersonal) and storytelling skills with attention to tone and accessibility.

Experience using social media advertising tools analytics and managing paid campaigns.

Excellent organization and project planning skills with the ability to work under pressure balance competing priorities and consistently meet deadlines.

Ability to work evening and weekend hours as needed.

Valid drivers license and evidence of insurability.

Ability to pass a pre-employment drug screen and background check.

Organizational Culture:

At The Dawes Arboretum our staff members are dedicated team players determined problem solvers and resourceful stewards who are committed to an atmosphere of respectful honest and open communication. Our work environment is one of high energy high activity and mutual support. We provide opportunities for learning and professional development and a gratifying work experience.

The annual salary range for this position is $45000-$51000.

This position is eligible for a hybrid work arrangement upon successful completion of onboarding and demonstrated ability to perform duties independently. This specific hybrid schedule requires a minimum of three (3) days per week in-office and is subject to supervisor approval operational needs and sustained performance. Hybrid status is not guaranteed and may be modified or discontinued at any time based on business needs.

The Dawes Arboretum is an Equal Opportunity Employer. Employment decisions at The Arboretum will be made without regard or consideration of an individuals race color religion sex pregnancy national origin age disability sexual orientation gender identity or expression disability marital status veteran or military status genetic information or any other protected status. The Dawes Arboretum values diversity and is committed to creating an inclusive environment.