Senior Product Marketing Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 154000 - 190000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Quizlet:
At Quizlet our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B learning platform serves tens of millions of students every month including two-thirds of U.S. high schoolers and half of U.S. college students powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students professionals and lifelong learners alike. Were energized by the potential to power more learners through multiple approaches and various tools.
Lets Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Quizlets marketing team is responsible for driving brand awareness user engagement and subscription growth. This role will report to the Head of Product Marketing and it will be highly cross-functional.
About the Role:
As a Senior Product Marketing Manager at Quizlet youll help shape how we connect with and inspire millions of students and teachers worldwide. This role sits at the intersection of product storytelling and go-to-market strategy helping drive impact across the full funnel from acquisition and activation to engagement and retention.
Youll lead go-to-market execution for major launches and campaigns partnering closely with Product Growth Lifecycle Paid Marketing and Brand/Social teams. Drawing on strong customer insights positioning and narrative development youll help ensure Quizlets story is consistent compelling and drives meaningful business results.
Youre a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross-functional alignment bringing clarity to ambiguity and driving consensus among senior stakeholders.
Were looking for a decisive data-informed leader who can interpret results shape business strategy and guide teams toward shared understanding and impact. While this role doesnt include direct people management it requires exceptional leadership presence someone who can advise influence and inspire peers and executives across the organization.
Were happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration we require that employees be in the office a minimum of three days per week: Monday Wednesday and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency team partnership and supports growth as an employee and organization.
In this role you will:
- Lead go-to-market strategy and execution for major product launches and cross-product initiatives
- Shape audience targeting positioning and messaging to clearly communicate product value and differentiation.
- Partner closely with product brand growth and research teams to align product insights with marketing strategy
- Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
- Develop and execute integrated campaigns that engage students teachers and other key audiences across owned paid and community channels
- Contribute to the creative process supporting messaging frameworks naming exploration and narrative development
- Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
- Conduct competitive analysis and audience research to inform positioning and value proposition development
- Support and collaborate with PMMs while contributing to shared team processes and best practices
What you bring to the table:
- 9 years in product marketing or related roles ideally within consumer technology and cross-functional product teams
- Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
- Strong storytelling and messaging skills with the ability to translate product capabilities into clear differentiated narratives across audiences and channels
- Experience leveraging customer research experimentation and data to inform product positioning segmentation and go-to-market strategies
- Proven ability to collaborate with and influence cross-functional partners across Product Design and Marketing
- Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
- Excellent communication and presentation skills able to clearly articulate insights strategies and recommendations
- Experience conducting market research and competitive analysis to inform positioning and product strategy
- Strong understanding of product and marketing performance metrics with the ability to derive insights that inform prioritization and optimization
- Thrives in fast-paced ambiguous environments and brings a scaling mindset to team and process development
Bonus points if you have:
- Familiarity with the Ed Tech landscape and/or Gen Z consumers
- Experience working within a freemium consumer subscriptions business
- Experience driving cross-selling and onsite marketing campaigns
- Experience at a company that specializes in user-generated content
- Some background in both growth and core product marketing
- Experience with AI product positioning and launches
Compensation Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive including a starting base salary of $154000 - $190000 depending on location and experience as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days (and we expect you to take them!)
- Competitive health dental and vision insurance (100% employee and 75% dependent PPO HMO VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave FSA HSA Commuter benefits Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet
Massive reach: 60M users 1B interactions per week
Cutting-edge tech: Generative AI adaptive learning cognitive science
Strong momentum: Top-tier investors sustainable business real traction
Mission-first: Work that makes a difference in peoples lives
Inclusive culture: Committed to equity diversity and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process where both Quizlet and candidates have an opportunity to view what it would be like to work together in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet were excited about passionate people joining our teameven if you dont check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative learning through challenges and striving for high-quality work while staying curious and open to new ideas. We believe in honest respectful communication thoughtful collaboration and creating a supportive space where everyone can grow and succeed together.
Quizlets success as an online learning community depends on a strong commitment to diversity equity and inclusion.
As an equal opportunity employer and a tech company committed to societal change we welcome applicants from all backgrounds. Women people of color members of the LGBTQ community individuals with disabilities and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-onsite
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
About Company
Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.
