Sr. Marketing Communications Specialist

Preferred Employers Insurance A Berkley Company specializes in providing workers compensation insurance to California business owners. The company serves three major client segments: Small Business Owners Mid-Larger Businesses and Group Association Members (Programs). The companys distribution partners (agents & brokers) number 400 locations throughout the state. Preferred serves 10000 policyholders and provides medical claims handling and claims management for policyholders as needed to care for injured workers. The company is rated A Superior by industry-rating organization AM Best & Company.

The company is an equal opportunity employer.

Preferred Employers Insurance is seeking a high-ownership execution-oriented Senior Marketing & Communications Specialist to support distribution internal communications brand consistency events and business development initiatives. This role will partner across distribution HR underwriting claims and leadership to deliver internal and external communications broker and agency-facing materials campaigns digital content event support and related projects that strengthen engagement and support profitable growth.

This is a broad hands-on role for a strong individual contributor who can work independently manage multiple priorities and move work forward across functions without heavy oversight. It is best suited for someone who combines strong writing and communication skills with practical project management business judgment and comfort operating in a changing environment.

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Key functions include but are not limited to:

• Support broker agency and policyholder communications including portal updates campaign materials sales support content agency council materials and event-related collateral tied to distribution priorities.
• Develop and manage internal and external content across channels including intranet updates announcements presentations website content social media email communications and related marketing materials.
• Partner with HR and leadership on employee communications employer branding onboarding content recognition programs internal campaigns and other culture and engagement initiatives.
• Support brand stewardship by helping maintain consistent voice message quality templates and visual standards across internal and external touchpoints.
• Plan coordinate and execute events and business development programs including communications logistics collateral calendars vendor coordination and follow-up support.
• Manage projects across multiple stakeholders and departments including gathering requirements coordinating timelines driving deliverables and ensuring work is launch-ready on schedule
• Use digital tools CRM data and campaign metrics to support audience segmentation communication effectiveness and continuous improvement in marketing and communications efforts
• Monitor and report on communication and campaign performance and provide practical recommendations to improve engagement efficiency and business impact.
• Build strong working relationships across the organization and act as a reliable cross-functional partner who can translate business needs into clear effective communications and deliverables.

• Bachelors degree in Marketing Communications Public Relations Business or a related field or equivalent experience.
• 4-5 years of hands-on experience in digital marketing branding communications advertising public relations or a related B2B role.
• Proven experience developing successful digital campaigns using marketing automation tools and CRM systems (preferred: Mailchimp Hootsuite Salesforce).
• Prior experience with website CMS and graphic design software (preferred: Canva Adobe Creative Suite).
• Project management software experience (preferred: MS Planner Trello).
• Strong written and verbal communication skills including the ability to create clear business-oriented content for multiple audiences.
• Strong project management and organizational skills with the ability to manage multiple priorities and deliver against deadlines.
• Ability to work effectively across functions build relationships and move work forward through influence and coordination.
• Experience with digital marketing and communications channels such as website or intranet content email social media presentations and related tools.
• Analytical mindset with comfort using campaign data engagement metrics and reporting to support decisions and improvements.
• Strong attention to detail sound judgment and the ability to operate with a high degree of ownership.