About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide including Brex Rippling Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success.

What youll do

Were looking for a strategic analytical and deeply experienced SEM leader to own and scale our global paid search program. As the Senior Manager Performance Marketing (SEM) youll lead the strategy investment and execution of search engine marketing across Google and Microsoft Ads. Youll manage a multi-million-dollar budget define our SEM growth roadmap and partner closely with product marketing regional marketing and analytics to drive measurable business outcomes from lead generation to revenue contribution.

This role is ideal for someone who can operate both strategically and tactically: designing frameworks for growth mentoring regional and channel specialists and ensuring our paid search programs deliver sustainable ROI across multiple regions and audiences.

This role is based in San Francisco.

Responsibilities:

• Own the global SEM strategy setting the vision for how paid search drives customer acquisition lead generation and pipeline growth across segments (SMB mid-market enterprise).

• Develop and execute short- and long-term SEM growth plans balancing efficiency (LTV:CAC) with scale.

• Partner with Global Performance Marketing Strategy Product Marketing and Regional Leads to localize SEM campaigns for each markets commercial priorities.

• Manage annual and quarterly budget planning pacing and forecasting for paid search investments.

• Oversee campaign structure keyword strategy bidding models and creative optimization across Google and Microsoft Ads.

• Implement testing frameworks (ad copy landing pages audiences match types) to continuously improve CTR CVR and pipeline conversion.

• Partner with Analytics and Data teams to ensure end-to-end visibility into ROI pipeline contribution and attribution across campaigns.

• Drive adoption of value-based bidding (VBB) and audience-first approaches (RLSA Customer Match CRM-based targeting).

• Ensure strong campaign hygiene naming conventions and tracking governance (UTMs conversion imports offline events).

• Collaborate with Product Marketing and Content to align messaging creative and offers with product value propositions.

• Partner with Lifecycle and Growth Product teams to build cohesive acquisition-to-activation journeys.

• Work with Finance and RevOps on pacing forecasting and ROI analysis to guide data-driven budget allocation.

• Align with Sales and Regional Marketing to ensure SEM efforts support pipeline coverage and demand generation goals.

• Develop playbooks and best practices for global and regional SEM teams.

• Partner with platform reps to stay ahead of algorithm updates betas and emerging trends.

• Drive operational excellence through consistent QA documentation and performance review cadences.

Who you are

Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications:

• 8 years of experience in SEM or performance marketing with proven success driving measurable growth and ROI.

• Strong expertise managing large-scale multi-region paid search programs (Google Microsoft).

• Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility (from lead to closed-won).

• Hands-on familiarity with Marketo Looker SQL Salesforce and offline conversion tracking workflows.

• Demonstrated analytical strength comfortable with bid modeling forecasting and performance attribution.

• Exceptional leadership communication and stakeholder management skills.

• Preferred: Multi-lingual and particularly Mandarin or Cantonese

• Bachelors degree in Marketing Economics Data Analytics or related field (MBA a plus).

Preferred qualifications:

• Experience building global SEM frameworks that scale across markets.

• Knowledge of multi-touch attribution (MTA) MMM or incrementality testing.

• Exposure to AI-driven ad copy generation or creative automation systems.

• Familiarity with SEO/SEM alignment strategies to maximize paidorganic synergy.

• Strong relationship with platform partners (Google Microsoft) for co-marketing and innovation programs.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Senior Manager