Senior Manager, Hematology Marketing DTC

About Gaithersburg

Our Gaithersburg Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3500 specialists in our field and is only a short drive from Washington DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here we play host to some of the most groundbreaking technology and lab spaces all crafted to encourage collaboration and cross-functional science. We believe employeesbenefitfrom being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration.

The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center employee healthcare clinic electric vehicle charging stations dry cleaning full-service cafeteria and copy center. This is whereyoullfindnewly-designed activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams.

TheNPP/DTC -CALQUENCEwillbe responsible forcontributing toboth NPP/DTCstrategy and execution. This includes all media strategy digital strategy and creative executionacross multiple indicationsrepresenta significant opportunity in a complex and competitive environment. You will play a critical role in shapingdigitalactivities and assets long term strategic planningand executing a robust DTC plan across digital TV andother non-personal channelsfor role will require effective collaboration withnumerouscross functional stakeholders including Insights/Analytics commercial support teams compliance regulatorytraining sales and corporate affairs.

Typical Accountabilities:

• Strategy and insights: Generate actionable insights; develop integrated both NPP/DTC strategies messaging and omnichannel/AI-enabledplans that feed the overarching hematology brand strategy.
• Tactical planning and execution: Build and execute digital and media plans across both NPP/DTC for all indications includinglaunches;manageend-to-endcampaign activation and optimization.
• Video/TV leadership:Collaborate and assessDTC video strategy and execution across linear and connected TV integrating with broader media plans.
• Analytics and optimization: Define success metricsmonitorperformance andoptimizetargeting reach and creative; translate results into clear recommendations forfuture plansand business reviews.
• Cross functionalcollaboration: Partner with Brand Leads Sales Leadership Field and MLR to ensure plans align with business goals and meet review requirements; engage Legal Regulatory and Compliance to ensure compliant execution.
• External engagement: Collaborate with patient support groups Corporate Affairs and otherpatient relatedorganizations to ensurepatient centricprograms andmarket shapingactivities.
• Capability building:Identifyand prioritize new capabilities critical for launch and future success (e.g. advanced analytics omnichannel orchestration); develop and implement integration plans.
• Communication & Planning: Set clear priorities and standards; leadcross functionalteams and influence without authority; providetimelyfeedback tointernal colleagues andagency partners;ensureaccountability and remove roadblocks.
• Stakeholder and agency management: Lead internal/external stakeholder alignment; manage agency relationships workflows and budgets todeliver onobjectives.
• Leadership communications: Develop and deliver key brand presentations and contributeto reviews

Essential Requirements:

• Bachelors Degree in relevant field
• 2years experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets brand marketing sales market research/analytics strategic planning
• Available to travel up to 30% Effective communication and cross functional collaboration skills Driven to be proactivestrategicand innovative Ability to manage multiple complex projects Demonstrated ability to lead without authority
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
• Comfortoperatingin a highly regulated environment and industry
• Possess strong business insight skills as roleis responsible formanaging multiple program budgets timelinesprocessand procedures
• High ethical standards and personal integrity

Preferred:

• MBA in relevant field
• Oncology experience highly preferred
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing HCP digital market research/analytics strategic planning
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics GPOs Payer landscape Specialty Pharmacy stakeholders
• In-depth Marketing experience (developing brand strategy performing positioning messaging segmentation targeting managing ad agency providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal Non-Personal and Digital Patient marketing)
• Launch management and customer-facing experience
• Experience working in commercialalliance/partnershipenvironment.