Senior Marketing Manager

Job Description

If youre a strategic hands-on marketing leader who enjoys driving impactful campaigns and translating ideas into measurable results - wed love to connect!

Who we are:

• FedTech is a group of entrepreneurially minded people on a mission to unlock the benefits of technology.
• We believe in the value of deep tech and its positive impact on the world aspiring to democratize access to it for entrepreneurs and professionals around the world.
• We are venture builders who thrive at the intersection of US entrepreneurship breakthrough technologies and mission-driven organizations.
• Since 2015 we have supported over 1000 companies that have collectively raised more than $5B in funding while also partnering with hundreds of corporate government and university clients.

What youll do:

As a Senior Marketing Manager you will own and drive end-to-end marketing strategy across a portfolio of clients and internal initiatives. This role goes beyond execution - youll shape how marketing supports technology commercialization venture growth and partner engagement. Youll lead multi-channel campaigns guide cross-functional teams and translate data into clear business impact while elevating FedTechs overall marketing maturity and capabilities.

Key Responsibilities:

• Strategic Marketing Leadership
  • Define and lead integrated marketing strategies aligned with client goals and FedTechs broader mission in tech commercialization
  • Serve as a thought partner to clients and internal stakeholders on go-to-market strategy positioning and growth channels
  • Identify new opportunities to expand marketing impact across programs ventures and partnerships
  • Own website performance as a marketing channel directing an external agency on content updates SEO optimization and UX improvements while using GA4 to monitor traffic user behavior and conversion outcomes
  • Oversee marketing tools and systems (Hubspot and other automation platforms) while managing budgets across stakeholders to ensure effective campaign execution accurate tracking and strong return on spend
  • Provide guidance and mentorship to junior team members as needed
• Campaign Leadership
  • Own and oversee a portfolio of client engagements ensuring clear strategy measurable goals and high-quality execution while balancing competing priorities and serving as an advisor on complex or high-visibility initiatives
  • Oversee day-to-day marketing execution and manage production workflows across internal contributors and external vendors (copywriters designers video editors) owning quality timelines and budgets for all campaign deliverables
  • Drive multi-channel marketing efforts across social media email content and SEO/SEM continuously testing and optimizing to maximize performance and ROI
• Data-Driven Decision Making
  • Establish KPIs and measurement frameworks that tie marketing efforts to business outcomes
  • Maintain and deliver regular performance reporting (campaign web and pipeline dashboards) while translating analytics into actionable insights and strategic recommendations for clients and leadership
• Stakeholder Management
  • Build and maintain senior-level client relationships acting as a trusted advisor on marketing strategy
  • Clearly communicate performance insights and recommendations to both technical and non-technical audiences
  • Educate stakeholders on marketing best practices and emerging trends
• Cross-Functional Collaboration
  • Partner with program and growth teams to execute cohesive strategies
  • Provide guidance and mentorship to junior team members as needed
  • Help establish scalable processes playbooks and tools to improve team efficiency and consistency

Successful candidates will have the following qualifications:

• 7 years of experience in marketing with a strong growth marketing focus including owning strategy execution and driving measurable outcomes.
  • Experience in B2B marketing required; strong preference for B2G/public-sector or deep-tech environments
• Familiarity with government innovation ecosystems tech commercialization or deep-tech ventures sufficient to independently evaluate and edit technical marketing content
• Experience building and executing full-funnel marketing strategies
• Strong analytical skills with hands-on experience using HubSpot GA4 and performance reporting dashboards is required
• Ability to manage multiple clients or business lines simultaneously in fast-paced client-facing environments
• Experience in marketing automation email marketing and lead nurturing best practices
• Working knowledge of creative tools (e.g. Adobe Creative Suite Canva) and ability to collaborate effectively with design teams
• Exceptional communication skills with the ability to present strategy insights and results to senior stakeholders
• Strong project management skills with the ability to drive initiatives from concept to completion

Our Values:

• Boldness: We have the fortitude to forge new paths and push beyond our comfort
• Unity: We treat our clients team members and partners as we would like to be treated - we are one united team
• Introspection: We recognize introspection is the necessary ingredient in which self-improvement flourishes
• Leadership: We embrace servant leadership - putting the interests of client team partners and partners first
• Decisiveness: We have a strong bias towards action

Compensation:

• Base salary range: $112-130k
  • The salary range listed for this position is based on market data and internal compensation structure. The final compensation package will be determined based on a variety of factors including but not limited to relevant experience skills and education. This range is not a guarantee of compensation and offers may fall outside this range in exceptional cases.
• In addition to the base salary compensation includes performance based bonus (OTE) and ability to earn equity
• A competitive benefits package including 401K with employer match health/dental/vision plans through Blue Cross Blue Shield accrued PTO professional development funds employer paid disability insurance parental leave transportation and wellness reimbursements amongst others.

Location:

Hybrid work arrangement (3 days in person at our headquarters in Arlington VA and 2 days remote).