Retail Media Buyer

Retail Media Buyer

(This role will be based out of our Syracuse New York or Rochester New York offices or remote within the United States)

Position Overview

Pinckney Hugo Group is seeking a Retail Media Buyer to support national CPG clients across leadingretailermedia platforms. This is a hands-on keyboard role responsible for building activatingoptimizing andreporting oncampaigns across retail media ecosystems.

This position works closely with our Shopper Marketing Media Strategy and Analytics teams to develop full-funnel retail media programs spanning onsite search onsite display and offsite media.

Responsibilities:

• Execute retail media campaigns across platforms including Walmart Connect Kroger Precision Marketing (KPM) Meijer H-E-B Albertsons and Publix
• Build and manage campaigns across:
  • Retail Search (Sponsored Products / Keyword Bidding)
  • Onsite Display (Banner PDP Category placements)
  • Offsite Media (Programmatic social extensions audience targeting)
• Perform hands-on campaign setup trafficking bid management and optimization within each platform
• Monitor pacing budgets and performance daily; proactively adjust to meet KPIs
• Partner with Shopper Marketing to align media strategies with in-store ecommerce and promotional initiatives
• Analyze performance data toidentifytrends insights and optimization opportunities
• Develop reporting and dashboards highlighting ROAS ROI new-to-brand shoppers and incrementality
• Communicate performance insights and recommendations to internal teams and clients
• Stay current on retail media trends beta opportunities and platform changes

Requirements:

• 3years of experience in digital media buying with direct retail media platform experience
• Executes campaigns independently with guidance
• Contributes to optimization and reporting
• Hands-on experience with one or more: Walmart Connect Kroger Meijer H-E-B Albertsons Publix
• Strong understanding of:
  • Retail search and keyword strategy
  • Onsite display formats and audience targeting
  • Offsite retail media extensions
• Experience working with CPG brands strongly preferred
• Proven ability to manage budgets andoptimizetoward performance KPIs
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication organization and attention to detail
• Ability to manage multiple campaigns and priorities in a fast-paced environment
  

WHY WERE HIRING
The short answerWerelooking to keep a good thing going. An independently owned full-service marketing agency Pinckney Hugo Group has grown consistently over the past 20 or so years.

Weve createdbigger and betterwork added to ourcapabilitiesand expanded to serve a wider range of regionalnationaland international happened becausewevebeen able tobring inincredibly talented and dedicated people to help build something special. And because wedontplanon slowingdown anytime soonwereposting career opportunities like this one.

WHY PHG
For startersyoullhave the chance to work on some of the biggest brands and most exciting projects in the world all from right here in Upstate New York and in some cases from the comfort of your home.

Youll be challenged butyoullnever be on your own. What we offertakesa full team. Andwerejust that a team. A group of complementary talents that when unleashed together can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

• Hybrid work split your week between working in our office or at home
• Generous PTO policy including flex time
• Paid parental leave
• Medical vision dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn develop network and connect

Total compensation for this role is designed to be competitive with the market. Theanticipatedsalary range for this Syracuse NY-based position is $65000to $80000per year. The final offer will depend on the candidates experience skills abilities and geographic location along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information please visit our website.

OUR HIRING PHILOSOPHY
At Pinckney Hugo Group we believe that diversity improves our agency and helps us to better serve our clients by offering different viewsperspectivesand experiences. We are committed to creating a diverse environment andteam andaspire to betterreflectthe brands and people we serve. We strongly encourage people of color members of the LGBTQAI community people with disabilities and other underrepresented groups to apply to join our team. No matter who you you to work on amazing brands with incredible teams all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with glad you did and we will too.

Wed like to know more about you and whyyoureinterested in be sure to include a cover letter with your resume submission.

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