Marketing and Communications Manager

Job Summary:

The Senior Manager of Marketing will play a critical role in shaping and executing the companys marketing strategy during its next growth phase. This leader will drive the next phase of BladderCARE growth while refining and executing the marketing strategy for the companys laboratory services aimed at clinical laboratories and biopharma partners.

This position requires a strategic hands-on and data driven marketer who can design and implement plans build foundational marketing infrastructure and work effectively across Sales Clinical and R&D. Although initially an individual contributor role with some agency support the ideal candidate has prior experience managing marketing teams and/or agencies and is comfortable operating in a fast-paced roll-up-the-sleeves startup environment.

Essential Duties and Responsibilities:

Strategy & Execution

• Develop and execute marketing plans and campaigns for LDTs and services to different target audiences including patients providers pharma and other laboratories.
• Own both strategic planning and day-to-day execution of marketing initiatives aligned with company priorities.

Marketing Infrastructure & Operations

• Build and maintain core marketing infrastructure including:
• Performance dashboards and reporting systems
• Defined KPIs and analytics framework
• Regular review processes and continuous improvement cadence

Brand & Positioning

• Refine and strengthen company and product positioning through VOC and data
• Ensure consistent messaging across all channels materials and stakeholders.

Product Marketing

• Develop clear value propositions for Bladder CARE and laboratory services for each audience
• Partner closely with Sales and Clinical teams to align messaging with market needs.

Digital & Content

• Oversee website and digital presence in collaboration with the external agency.
• Guide content strategy to support brand product and demand objectives.

PR & Communications

• Support internal and external communications announcements and thought leadership initiatives.
• Assist in developing clear compelling external messaging that supports credibility and growth.

Demand Generation

• Support lead generation and pipeline development initiatives.
• Collaborate with Sales to align marketing efforts with revenue goals.

Field Marketing & Partnerships

• Support select conferences industry events and key partnership initiatives.
• Coordinate marketing support for strategic collaborations.

Education:

• Bachelors degree in Marketing Communications Business Administration or Management or related field.
• 5 years of marketing experience at a life sciences company (Laboratory or Pharma ideal) Diagnostics/Laboratory experience strongly preferred
• Oncology experience preferred. Experience with urologic oncology products or urologists ideal.
• Target audience experience mix of clinicians and patients
• Demonstrated experience managing marketing teams and/or agencies even if this role begins as an individual contributor.
• Strong copywriting skills.

About us:

Pangea Laboratory is a California-based diagnostics company founded in 2014. We focus on the precise early detection of emerging diseases. Our mission is to have a positive impact on human life by providing biomedical communities with reliable and high-quality testing services delivering the data they need to diagnose and treat diseases in an effective and timely manner. Named a Top Workplace by the OC Register Pangea Laboratory continues to be a place where employees feel engaged connected and energized about their work. If you are passionate about helping people in advancing science and working with awesome teams in a fast-growing company we want to speak with you!

How We Work:

Our Values:

• Focus Relentless Prioritization. When we decide the business priorities and initiatives to support those priorities we execute with disciplined focus.
• Agility Flexible and a start-up type of environment not in by job description doesnt ever come to mind. Although we are focused we realize adaptability to unplanned environmental changes is required.

• Reliability We are accountable to what we say we will do. We are reliable to our customers and to our teammates.

Decision Drivers:

What we always consider when making decisions

• Culture How will it impact teammates and our work environment. Team first.
• Customer How will it impact Physicians Patients Payors and Partners
• Compliance How will it impact quality regulatory and legal requirements

CORE Operating Behaviors

• Creative resourceful problem solving. We embrace problems and look forward to creative problem solving.
• Clear transparent and effective communication. Willing to discuss debate and then execute on decision with no looking back.
• Leadership through influence and trust not hierarchy.

Compensation:

The estimated base compensation range for this position is $100000-$130000 annually at the time of posting. Actual compensation details will be provided in writing at the time of offer if applicable and is based on several factors we believe fairly and accurately impact compensation including geographic location experience knowledge skills abilities and other job permitted factors.

Equal Employment Opportunity Employer:

Pangea Laboratory welcomes candidates of all backgrounds. These include sex age color race religion marital status national origin ancestry sexual orientation gender gender identity gender expression physical & mental disability medical condition genetic information military and veteran status or any other protected status as defined by federal state or local law.

Location:

Onsite Pangea HQ 14762 Bentley Cir. Tustin CA 92780

Disclaimer: At Pangea we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment sensitive personal information or financial details during the recruitment process.

All legitimate communications will come from an official Pangea or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g. Gmail Yahoo Hotmail) or asking for payment please treat this as fraudulent and report it immediately to