Director, Product Campaigns & Commercialization – ETFs & Mutual Funds Marketing

About this role

The Team:

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking globally connected team at the center of the firms most high-impact priorities. We are architects of growth working across functions and markets to unlock opportunities and accelerate outcomes for the collaboration with both internal and external partners we design the conditions for successdelivering next-generation campaigns brand platforms communications training and client experiences. Our work is powered by world-class centers of excellence spanning content strategy research & analytics and digital platforms & experiences.

Role and Impact:

BlackRock is seeking a strategic commercially minded marketing leader to serve as Director ETF & Mutual Fund Commercialization. This role will lead a team responsible for developing compelling product narratives and driving integrated marketing campaigns across ETFs and mutual funds.

The Director will design and execute end-to-end commercialization strategies spanning sales enablement digital channels multimedia content paid and owned campaigns and partnership initiatives with a clear focus on delivering measurable ROI and commercial impact.

This leader will play a critical role in translating product strategy into market momentum influencing cross-functional stakeholders and shaping how BlackRock positions its capabilities in an increasingly competitive landscape.

Responsibilities:

Lead the development and execution of data-driven integrated digital marketing campaigns for ETFs and mutual funds across paid owned and partner channels with a clear focus on performance engagement and flows.

Own digital channel strategy including email marketing web experiences personalization paid media social amplification and marketing automation optimizing for measurable ROI.

Partner with Analytics to define KPIs monitor performance and continuously optimize campaigns through A/B testing audience segmentation and journey refinement.

Drive digital-first sales enablement strategies leveraging CRM tools content hubs interactive experiences and AI-enabled insights to increase advisor engagement and conversion.

Collaborate with Product and Sales to translate commercial priorities into scalable digital programs that accelerate product adoption and asset growth.

Oversee development of supporting product narratives and campaign messaging to ensure clarity and differentiation in partnership with content and communications teams.

Lead and develop a high-performing team fostering innovation accountability and strong cross-functional influence across Marketing Digital Product and Sales.

Core Skills:

Strategic commercialization mindset with strong understanding of ETF and mutual fund distribution dynamics.

Exceptional storytelling ability able to translate complex investment strategies into clear differentiated and compelling narratives.

Deep digital marketing expertise including campaign orchestration performance marketing personalization and marketing analytics.

Strong cross-functional leadership and horizontal influence across Product Sales Communications and senior stakeholders.

Data-driven decision-maker with experience optimizing campaigns for ROI and commercial outcomes.

Proven ability to manage and develop teams creating an inclusive high-performance culture.

Experience applying AI tools to improve productivity decision-making or client outcomes.

Qualifications:

10 years of experience in asset management marketing product marketing or commercialization with deep experience in ETFs and/or mutual funds.

Strong understanding of U.S. Wealth distribution channels and advisor engagement strategies.

Demonstrated success leading integrated multi-channel marketing campaigns that drive measurable commercial impact.

Experience partnering with sales teams to deliver enablement tools and revenue-generating initiatives.

Proven track record influencing senior stakeholders and leading cross-functional initiatives.

Bachelors degree required; MBA or advanced degree preferred.

Our benefits

To help you stay energized engaged and inspired we offer a wide range of benefits including a strong retirement plan tuition reimbursement comprehensive healthcare support for working parents and Flexible Time Off (FTO) so you can relax recharge and be there for the people you care about.

Our hybrid work model

BlackRocks hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation. As a new joiner you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock we are all connected by one mission: to help more and more people experience financial well-being. Our clients and the people they serve are saving for retirement paying for their childrens educations buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment the one we make in our employees. Its why were dedicated to creating an environment where our colleagues feel welcomed valued and supported with networks benefits and development opportunities to help them thrive.

For additional information on BlackRock please visit @blackrock Twitter: @blackrock LinkedIn: is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race creed color national origin sex (including pregnancy and gender identity/expression) sexual orientation age ancestry physical or mental disability marital status political affiliation religion citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.View theEEOCs Know Your Rights poster and its supplementand thepay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process please email . All requests are treated in line with our.