Senior Product Marketing Manager

Who Were Looking For

At ScalePad we hire thoughtful builders who want their work to matter. Our roles are designed for people who thrive on driving impact see ambiguity as an opportunity and believe that raising the bar is a team sport.

We dont bring people in to run playbooks. We hire people who want to rewrite them. And in this role youll get to do that while shaping the future of managed services for our global partners. (Thats what we call our customers.)

What is ScalePad

At ScalePad were building more than software; were building confidence and clarity for the people who manage the technology businesses rely on every day.

Our mission: help MSPs evolve into MVPs (their clients most valuable partner). Our tools turn them from reactive service providers into strategic advisors through a consistent scalable Customer Success motion.

Our product suite unifies risk insights client planning and service delivery so MSPs can have smarter conversations show clients their value and grow their revenue.

But our purpose goes beyond our software. Were creating a workplace where curious growth-minded people can do their best work where ideas are valued progress is shared and everyone belongs. Together were creating a future where MSPs dont just keep businesses running they help them thrive. We believe that when our partners succeed we all do.

With offices in Vancouver Toronto Montreal and Phoenix and a global-first mindset. ScalePad has grown into a category leader trusted by 12000 partners across 60 countries. Weve been recognized for our products and corporate culture by MSP Today G2 and Great Place to Work to name a few.

About The Role

As a key leader within the Product Marketing team youll drive meaningful business impact by shaping strategy influencing cross-functional decisions and bringing clarity to how we take our products to market. Youll collaborate across disciplines apply deep market and customer insight and play a critical role in accelerating ScalePads growth in an increasingly AI-driven landscape. This role will join ScalePad at an exciting transformational time and you will have the opportunity to drive the positioning messaging and category success for Customer Success.

Reporting to the Sr. Director of Product Marketing we are looking for a Senior Product Marketing Manager who will own the go-to-market strategy and execution for a key product portfolio within the ScalePad Platform. This is a highly strategic and cross-functional role that requires strong business acumen technical fluency and a deep understanding of how AI is rapidly transforming our industry. The ideal candidate understands our market customers and competitive landscape and is highly fluent in emerging AI technologiestranslating both product capabilities and AI-driven innovation into clear differentiated positioning and impactful GTM strategies.

You will operate at the center of Product Sales Marketing Customer Success and Leadership teams to drive alignment influence product direction and ensure consistent high-quality execution across all partner-facing motions. You bring an AI-first mindsetproactively identifying how advancements in AI can shape our messaging enhance differentiation and unlock new opportunities for growth and customer value.

You will own your product portfolio end-to-endshaping strategy driving execution and delivering measurable impact on adoption expansion and overall business performance while helping ScalePad stay at the forefront of an AI-enabled future.

Responsibilities

Get ready to go beyond order-taking. Your strategic responsibilities include:

Go-to-Market Strategy & Product Launches

• Own the end-to-end GTM strategy for your portfolio - prioritizing what matters most driving high-impact launches and ensuring every motion is tied to measurable business outcomes (pipeline adoption revenue) while bringing a sophisticated approach to launches.

Messaging Positioning & Category Narrative

• Define how we win in the marketcrafting sharp differentiated positioning (especially around AI innovation) that sales can sell customers understand and competitors cant easily replicate and be able to translate that into sales enablement and assets that help us win.

Growth Customer Insight & Market Intelligence

• Turn customer product and market signals into actionidentifying growth opportunities influencing roadmap decisions and continuously improving how we acquire retain and expand customers

Pricing Packaging & Monetization Strategy

• Help shape how we monetizealigning packaging and pricing to customer value driving expansion opportunities and ensuring we capture the full potential of our offerings

Sales Enablement & Cross-Functional Leadership

• Be the strategic partner to Sales and Customer teamsequipping them with the right narratives tools and confidence to win while driving alignment and clarity across the organization

AI-Driven GTM & Competitive Advantage (Critical)

• Lead with an AI-first mindsetstaying ahead of rapid advancements and translating them into differentiated messaging smarter GTM strategies and more efficient high-impact marketing execution

Ownership & Impact

• Operate like an ownermaking smart decisions in ambiguity focusing on outcomes over outputs and raising the bar for how product marketing drives business results at ScalePad

Your Strengths and Skills

We care about what you can do more than where youve done it. However experience in the following areas will help you hit the ground running in this role:

• 5-7 years of professional experience in SaaS Product Marketing and customer marketing
• Proven experience with go-to-market (GTM) processes and building effective plans to bring new products and features to market in a B2B SaaS role.
• Experience working on/ owning pricing in a B2B setting and being able to apply critical thinking to how we solve complex pricing scenarios.
• Analytical mindset with a focus on customer insights market dynamics and measurable outcomes
• Strong understanding of AI/ML concepts and their practical applications in SaaS products
• Ability to quickly learn and adapt to new AI developments and translate them into GTM opportunities - Curiosity and proactive learning mindset to stay ahead in a rapidly evolving AI landscape.
• Experience positioning AI-driven products or features in a clear credible and differentiated way
• Superior project management and organization skills as well as detail-oriented and thorough.
• Experience with the following would be an asset: JIRA Confluence Hubspot Looker Amplitude Asana Gong.
• Exceptional time management interpersonal communication decision making and organization skills are table stakes.
• A track record of navigating ambiguity and turning it into action
• Strong ability to translate technical concepts into clear compelling messaging
• Excellent communication and storytelling skills

Perks

ScalePad offers our employees a blend of purpose growth and genuinely great perks.

• Everyones an owner. Share in our success through our Employee Stock Ownership Plan (ESOP) and RRSP matching.
• Support for growing families. Parental leave programs are in place to support you and your family when it matters most.
• Structured mentorship with builders. Join opt-in mentorship programs and learn directly from founders and senior leaders whove scaled multiple SaaS ventures and spent decades in the MSP industry.
• Invest in your growth every year. Access an annual professional development budget to level up your skills your career and your impact.
• Set yourself up with great tools. Work with brand new top-of-the-line hardware and equipment so you can do your best work whether youre at home or in one of our hubs.
• Modern ways of working. Roles at ScalePad are structured as remote or hybrid with hub locations in Vancouver Toronto Montreal and Phoenix. Specific work models are outlined in each posting.
• Support for hybrid life. Receive a monthly stipend to help you create an effective hybrid or remote work environment.
• Well-being and time to recharge. Take care of yourself with 100% employer-paid benefits.

Before You Apply

This is a full-time role for those who are eligible to work in Canada or the United States. We thank all applicants for taking the time to apply but only candidates who make it to the next stage will be contacted.

Note on AI Use: ScalePad uses AI technology to support certain administrative aspects of our hiring process such as transcription note-taking and interview documentation. These tools are strictly used to assist our team and have no influence on candidate evaluation or hiring decisions.

No recruiters please.

Required Experience:

Manager