Director, Product Innovation

Director Product Innovation

Position Summary:

Develop innovative home service subscription products that create a competitive advantage in the market and increase consumer appeal. Product development actions should be focused on all the different stages involved in taking a product from an idea to the consumer. Managing the product innovation pipeline research and testing in addition to prioritization and ROI for these efforts is critical. Ultimately achieve our business objectives Revenue / LTV (Retention) / CAC.

Responsibilities:

• Identify a market need: Identify a problem and create a product to solve that problem by talking to customers completing surveys and using market research.
• Quantify the need: Determine if the problem is large enough to warrant a product-based solution and if the customers are willing to pay for this solution.
• Conceptualize the product: Apply creativity and innovation to figure out the product solution.
• Validate the solution: Test whether the solution product is viable worth pursuing and liked by the target users.
• Build a roadmap: Identify goals and themes for development and solve the most important challenges to legitimize the product concept.
• Develop the product: Create a minimum viable product (MVP) an initial version that has only enough function to meet its customers purpose.
• Release to users: Conduct experiments with the MVP to gauge interest test price sensitivity find marketing channels create a message and develop packaging.
• Ongoing feedback: Collect customer feedback to continue expansion and enhancements keep growing the product roadmap and set new strategic goals for the product.
• Ensure effective alignment with the Product Innovation Steering Committee
• Perform other duties as assigned.

Requirements:

• 8 years of experience in Marketing and Product Innovation
• Handsâon experience leading primary consumer research and rapidly validating insights through pilots experiments and inâmarket testing to guide product investment decisions.
• Deep experience translating primary consumer researchqualitative and quantitativeinto testable product concepts pricing and value propositions with a proven track record of using inâmarket experimentation (concept tests pilots A/B tests) to drive evidenceâbacked product decisions.
• Ability to adeptly lead a cross-functional matrix team to highly successful outcomes
• Working knowledge of the latest digital marketing technology and media consumption trends
• Strong verbal and written communication skills
• Ability to get things done in a fast-paced limited-resource environment.

Education:

• Bachelors degree required and/or equivalent combination of education and practical experience.

Required Experience:

Director