Director of Media Marketing Strategy and Optimization

Key Responsibilities

Strategic Leadership

• Define and implement a comprehensivemedia anddigital strategy aligned with brand and corporateobjectives.

• Drivemedia anddigital transformation initiatives acrossall marketing verticals (HCP P2P and DTC)

• Identifyemerging trends (AI automation omnichannel personalization) and assess their impact on pharma operations

Optimization & Performance

• Develop frameworks for measuringmedia anddigital performance and ROI.

• Partnerwith analytics teams to interpret data andoptimizecampaigns for maximum impact.

• Implement best practices for SEO content strategy and digital media optimization.

• Lead the marketing mix evaluation and communication andidentifyrecommendations tooptimizeROI

Cross-Functional Collaboration

• Work closely with marketingleads IT compliance and commercial teams to ensure seamless execution.

• Manageagencyrelationships and oversee digital platforms tools and technologies.

• Ensure compliance with regulatory standards (e.g.FDA NAD) in all digital initiatives.

Innovation & Customer Experience

• Optimizeinitiatives to enhance HCP and patient engagement throughmedia anddigital channels.

• Explore and integratenew technologiessuch as AI-driven insights chatbots and telehealth solutions.

• Foster a culture of innovation and continuous improvementacross the marketing team

Qualifications

Education:

• Bachelors degree in Marketing BusinessMediaDigital Media or related field; MBA or advanced degree preferred.

Experience:

• 8 years inmedia and/ordigital strategy roles with at least 3 years in pharmaceutical or healthcare industry.

• Proventrack recordin digital transformation and optimization.

Skills:

• Strong understanding of pharma marketing regulations and compliance.

• Expertisein analytics tools (Google Analytics Adobe Experience Manager) CRM and omnichannel platforms.

• Excellent leadership communication and stakeholder management skills.

Preferred Certifications

• PMP or Agile certification

• Digital Marketing certifications (Google HubSpot)

• Familiarity with pharma compliance certifications

Position is commensurate with experience.

About the Compensation:

The base salary range for this role is determined based on several factors. These include but are not limited to job accountabilities; skill sets; experience and training; certifications; work location; competitive market rates and other business needs. At Galderma it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a unique combination of factors for each role. A reasonable estimate of the hiring range for this role is $225000 - $265000.

In addition to base salary we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance 401(k) plan with employer match a generous paid time off policy hybrid work schedules and more.

What We Offer in Return

You will be part of an organization that genuinely values and embraces diversity and inclusion. We believe that reflecting the diverse perspectives of our customers leads to stronger more meaningful outcomes.

Next Steps

• If your profile is a match we will invite you for a first virtual conversation with the recruiter.

• The next step is a virtual conversation with the hiring manager

• The final step is a panel conversation with the extended team

Our people make a difference

At Galderma youll work alongside individuals who share your driveas well as those with different perspectives that help us grow. We value the unique contributions of every team member. Our culture of professionalism collaboration and support creates an environment where people can truly thrive and excel.

Employers Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract and either you or the employer may terminate employment at any time for any addition reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Galderma is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status genetic information or any other characteristic protected by applicable law. Galderma is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment.