Retail Real Estate Strategy & Market Planning Executive
Charlotte, NC - USA
Job Summary
Wells Fargo and Company (NYSE: WFC) is a diversified community-based financial services company with $1.9 trillion in assets. Wells Fargos vision is to satisfy our customers financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco Wells Fargo provides banking investment and mortgage products and services as well as consumer and commercial finance through 4300 branches more than 11000 ATMs and mobile banking and has offices in 32 countries and territories to support customers who conduct business in the global economy. With approximately 238000 team members Wells Fargo serves one in three households in the U.S. Wells Fargo.
Consumer Banking & Lending (CBL)
Consumer Banking & Lending (CBL) provides financial services to consumer banking consumer lending and small business customers through over 4300 retail bank branches and more than 11000 ATMs in 36 states and the District of Columbia as well as through 20 customer service centers. CBL is focused on continuously improving our customer satisfaction by simplifying our products pricing and processes and targeted innovation at scale.
Branch Channel Management (BCM)
Branch Channel Management (BCM) Strategy & Operations is responsible for developing branch channel strategy support planning delivery and risk the future stateBCM will also focus on Geographic information systems and project management.
We are seeking anexperienced strategic executiveto leadretail real estate strategy and market planningfor our nationwide branch network. ThisManaging Directorwill be responsible for shaping and executing a long-range plan for our physical footprint optimizing the location format and performance ofWells Fargosthousands of retail branches and facilities across the United States. This executive will chair our cross-functional Real Estate Steering Committee and collaborate closely with Business Unit leaders Finance Corporate Properties Group and Strategy to ensure ourphysical network supports our growth customer experience and financial objectives.
Responsibilities:
- Strategic Network Planning:Develop and continually refine acomprehensive real estate strategyfor the branch network. Identify where toopen relocate resize consolidate or closebranches based on market analytics customer needs and competitive dynamics. Define the optimal mix of locations and formats (e.g. flagships traditional branches micro-branches kiosks) to maximize market coverage and data-driven business casesto senior leadership on an ongoing basis for network investments or rationalization.
- Site Selection & Market Entry:Oversee all new site selection and market entry initiatives. Use sophisticatedsite analytics tools demographic data traffic pattern analysis and local market research to evaluate potential locations. Lead the team in building business cases for each new site or market including projected financial performance cannibalization analysis and risk assessments. Collaborate with Strategy and Business teams to prioritize new markets and develop market-entry playbooks.
- Portfolio Optimization & Asset Management:Direct the activemanagement of our existing real estate portfolio which includes owned properties and leased locations. Implement processes to regularly assess branch performance and capacity utilization andmake decisions on lease renewals relocations or closuresin line with company strategy. Ensure we are maximizing the value of owned real estate including exploring opportunities for property acquisitions dispositions sale-leasebacks and development of existing sites for higher ROI.
- Cross-Functional Leadership:Serve as the companysleading authority and advocate for real estate strategy partnering with other functions to align physical network decisions with broader business goals. Work withFinanceon capital allocation budgeting for new projects and managing occupancy expenses; withRetail/Branch Operationson ensuring that site strategies support customer experience sales and service delivery; withDesign/Strategyon format innovation (e.g. new branch concepts) and brand presence; and withCorporate Properties Groupon project execution and maintenance of existing assets.
- Negotiations & Partnerships:Oversee real estate negotiations and partnership efforts. This includespurchase and lease agreementsfor new sites renewals with landlords and ongoing landlord/tenant relationships for leased locations. Build and maintain high-level relationships with developers brokers landlords and civic authorities in key markets to positionWells Fargoas apartner of choice for development(securing prime locations favorable lease terms and smooth zoning/permitting processes). Evaluate potentialstrategic partnershipsthat could accelerate growth or optimize our network.
- Team Leadership & Development:Lead a high-performing team of real estate professionals (solid and dotted-line) including VPs of Real Estate site selectors lease negotiators and real estate portfolio managers. Set clear goals and metrics for network growth optimization projects and cost management (e.g. ROI on new builds lease cost ratios branch profitability time-to-open). Mentor and develop internal talent building bench strength in strategic thinking and negotiation skills. Foster a culture ofrigorous analysis proactive opportunity seeking and cross-team collaborationwithin the real estate function.
- Performance Management & Reporting:Establish key performance indicators for the real estate portfolio (e.g. branch profitability foot traffic and sales lift from relocations ROI on capital projects occupancy cost as % of revenue). Monitor and report on portfolio performance and project execution to the executive team. Use data to tell the story of how our real estate strategy is contributing to business objectives (e.g. market share growth expense management customer satisfaction) and adjust plans as necessary.
Required Qualifications:
- 10 years of Business Execution Implementation or Strategic Planning experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education
- 10 years of real estate strategy and development experiencein multi-unit retail financial services or a related industry
- 10 years of experience creating and implementing strategic plans and roadmaps at the executive level for enterprise wide business initiatives
- 10 years in leadership rolesshaping and executing strategy
- 10 years of contract negotiation and pricing experience
- 6 years of management experience
- 6 years of experience working in a data driven environment
- 6 years of market research experience
- 6 years capital budget management experience
Desired Qualifications:
- Bachelors degree or higher
- Professional certifications in real estate urban planning or finance a plus
- Background inretail banking/financial serviceswith significant branch networksoranalogous experience frommulti-location consumer businesses(e.g. national retailers QSR/hospitality chains grocery/pharmacy etc.)
- Directly managed large geographic expansions or transformations e.g. led a majorstore/branch expansion initiative multi-unit franchise development program or nationwide remodeling/reinvestment strategy
- Comfort with overseeing a portfolio ofthousands of sites and a team spread across multiple regions with travel as needed
- Implemented new site analytics capabilities transitioning teams to a more data-driven mindset or adapting a physical network to new consumer behaviors (e.g. integrating digital channels or new service models into physical locations).Innovative thinkingabout the future role of branches/retail stores is highly valued
- Excellent communication persuasion and consensus-building skills
- Cross-functional work experience
- Customer-centric and analytical approachto decision-making
Job Expectations:
- Travel over 25% domestically
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance skills experience or work location. Employees may also be eligible for incentive opportunities.
$250000.00 - $420000.00Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance critical illness insurance and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
21 May 2026*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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