Director, Marketing – Craft East

Dreaming big is in our who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people withpassiontalentandcuriosity and provide them with theteammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY: $133600 - $142000 bonusand long-term incentiveeligible

LOCATION: Devils Backbone - Basecamp

COMPANY:

We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:

The Director of Marketing will assume overall accountabilityfor developing and executing the annual marketing plan for Devils Backbone La Rubia and Cisco (Craft East). In addition the Director of Marketing will be an experienced people leader with a reputation for being a change agent and hiring and developing the best teams. He/she will have a demonstrable record of success at building a business delivering sales growth andpartnering cross-functionally.

JOB RESPONSIBILITIES:

Provide nationwide Anheuser Busch wholesaler marketing support via development and execution of POCMbrand eventsactivationsupport and involvement inadvertising support.

Manage in-house marketing team and agency relationships to execute an exceptional marketing program that consistently brings forward inspired next-level deliverables.

Work closely with the sales team and other internal stakeholders to manage all product launches including:packaging design legal compliance PR & media distributor educationand events.

Collaborate with sales team to create incentive platforms for wholesalers and identifytactical brand/SKU acceleration initiatives for retail.

Work closely with Trade Marketing to create and implement POS materials development and procurement; assistin new packaging development.

Oversee and strategically lead Brand Creative Trade Pubs& other marketing teams.

Ability to track and manage large budgets and report on financial and performance results.

JOB QUALIFICATIONS:

Bachelors Degree in Marketingor related field required MBA preferred.

8-10 years of experience in a Marketing role.

Management experience required.

Beer/alcohol beverage industry knowledge. Brand management experience with consumer goods is required.

Entrepreneurial spirit and ability to take initiative and lead others.

Strong verbal and written communication skills.

Strong strategic analytic financial and consumer research skills.

Working knowledge of selling processes retailenvironment and distribution network.

Proven track recordof successful integrated marketing plans.

Strong skills in managing digital and social media channels.

Experienced in developing new ideasand implementing concepts in all facetsofmarketing;social media web PR and media events products distributor retailand consumer marketing.

WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matchingcontribution

Chance to work in a fast-paced environment among a company ofowners

Free Beer!