Vice President of Sapphire Strategic Partnership & Event Marketing
Wilmington, DE - USA
Department:
Job Summary
Shape the future of credit card marketing with us. Chase Sapphire is seeking a seasoned marketer to lead the development and execution of integrated marketing strategies that amplify the value of our partnerships and events ecosystem.
Job Summary:
With a customer-first mindset the Vice President of Strategic Partnership & Event Marketing will own go-to-market planning for high-impact partnerships across travel dining entertainment and lifestyle collaborating with cross-functional teams to shape partnership strategy and deliver breakthrough benefits and campaigns that drive acquisition engagement and loyalty for Sapphire cardmembers.
This person will be responsible for strategy activation and execution ensuring partnerships align with portfolio objectives and position Sapphire as ahigh-value product providing unique and valuable cardmember benefits. The ideal candidate will have experience in partnership and event marketing for a consumer brand with a proven track record of achieving measurable business results. The candidate will be able to work in a fast-paced environment and successfully collaborate across lines of business. Join us to make a meaningful impact on our iconic Sapphire portfolio.
Job Responsibilities:
Lead go-to-market planning for strategic partnerships and activations collaborating with Portfolio Partnership Talent Lifestyle and Culture teams from brief through launch activation execution and evaluation of results
- Guide the development of creative assets and messaging partnering with both internal and external creative and execution teams to enable cross-channel strategies across social email digital and external communications
- Lead and develop a team of marketers providing day-to-day oversight of event marketing strategy and execution; set clear goals coach for performance and ensure operational excellence in marketing planning launch and performance optimization.
- Identify partnership gaps and opportunities monitor customer sentiment and analyze key metrics to influence partnerships roadmap
- Establish clear performance goals learning agendas and success metrics for each partner initiative; Translate insights into actionable recommendations for improvement
- Manage multiple projects and prioritize resources to meet deadlines
- Present strategies business cases and updates to senior leadership
- Execute brilliantly in a fast paced deadline driven environment
- Ensure alignment with brand standards and business objectives
Required Qualifications Capabilities and Skills:
- Bachelors degree or equivalent experience
- Minimum 7 years in marketing brand management or relationship management
- Proven ability to build relationships in a matrixed organization
- Meticulous attention to detail and strong organizational and executional skills
- Proactive and results-driven approach
- Ability to manage multiple complex initiatives simultaneously
- Strong team player with a collaborative mindset
- Exceptional communication skills
- Skilled at interpreting data and making strategic recommendations
- Comfortable in a fast-paced environment with competing priorities
- Advanced analytical skills
Preferred Qualifications Capabilities and Skills:
- Experience in financial services credit card or strategic partnerships marketing
- Familiarity with customer engagement strategies including digital and traditional marketing channels
- Background in agency management or creative leadership
- Experience presenting to senior leadership
- Strong organizational and project management skills
Required Experience:
Exec
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more