Associate Director, Digital Data & Analytics
Foster, CA - USA
Job Summary
Were here for one reason and one reason only to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. Weve made incredible scientific breakthroughs and our pioneering personalized CAR T-cell therapies have changed the paradigm. But were not finished yet.
Join Kite as we make even bigger advances in cancer therapies and help shape where our business and medical science goes next.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Kite and help create more tomorrows.
Job Description
We are seeking an Associate Director Digital Data & Analytics with strong strategic acumen and a proven ability to execute providing leadership across the development stewardship and delivery of scalable data and analytics products that support Kites digital marketing and omnichannel orchestration initiatives.
This role is accountable for shaping and prioritizing analytics and data solutions that address business needs translating marketing and omnichannel objectives into clear functional data and measurement requirements and directing agency vendor and DevOps teams to ensure timely availability of high quality data within Kite.
1. Define Digital Omnichannel Data and Reporting Needs
Partner closely with Marketing stakeholders to understand strategic priorities define clear KPIs and success metrics for digital and omnichannel programs and advise on data and reporting.
Own prioritization delivery and maintenance of automated dashboards/reports ensuring they align to agreed-upon KPIs and are actively used in business reviews and decision-making.
Managing vendors through design decisions and ensuring adoption of in-house dashboards for all business review updates.
Translate analytical findings into clear insights and recommendations for stakeholders.
2. Execute Digital & Omnichannel Analytics
Partner with agency marketing and omnichannel teams to develop and/or evolve measurement framework for digital and omnichannel.
Provide guidance on measurement approaches and success criteria to ensure consistency and relevance across campaigns and channels.
Analyze omnichannel data to identify key trends patterns and drivers of performance. Provide holistic insights and impact on outcome metrics like customer engagement index.
3. Ensure Digital Marketing Data Readiness
Validate tracking tagging and data capture requirements in partnership with Marketing and IT teams.
Partner with marketing digital and IT teams to build a standardized taxonomy and own the ongoing maintenance
Ensure alignment on data definitions tagging conventions and success metrics to enable reliable hands-on analysis and reporting.
Ensure data accuracy consistency and alignment with enterprise data standards.
Act as the business owner for Customer360 data asset(s) used for analytics ensuring a unified and analytics-ready view of HCPs and HCOs across demographics affiliations activities engagement and intelligence from customer-facing channels.
Shape and lead build of Analytical Ready Data (ARDs) for downstream analytics e.g. Market Mix Modeling Next Best Action Orchestrated Journeys etc.
4. Own Technology Implementation and Operations of Orchestrated Journeys
Participate in meetings with agency and marketing team to align on the objectives of the orchestrated journeys and end-end flow of orchestrated journeys.
Translate the journey designs into requirements for implementation ensuring alignment and validation with agency partners.
Lead implementation and quality assurance including test data generation and comprehensive UAT to ensure robustness accuracy and seamless execution of journeys.
5. Collaborate with Cross-Functional Teams for Execution
Work closely with omnichannel data science teams to understand analytical data needs.
Coordinate with Sales Operations and Business Analytics teams to synchronize activities during targeting/alignment refresh.
Collaborate with cross-functional teams and external vendors to deliver analytics outputs on time.
Provide clear direction prioritization and feedback to agency and vendor teams to ensure delivery aligns with business expectations and timelines.
Basic Qualifications
PhD in Data Management Computer Science Information Systems or a related field and5 yearsof related experience
OR
Masters degree in Data Management Computer Science Information Systems or a related field and8 yearsof related experience
OR
Bachelors degree in Computer Science Information Systems or a related field and10 yearsof related experience
Preferred Qualifications
3 years of experience in pharmaceutical industry
810 years of experience leading capabilities and delivering digital marketing/omnichannel analytics
5 years of experience in business intelligence delivery andhandsonexperience in Tableau
Strong understanding of digital data from sources such as CRM web analytics display social and marketing platforms
AI enthusiast with hands-on experience developingAIdrivensolutions for data management analytics and/or reporting
Experience driving data standardization and management of digital data including upstream tracking tagging and data validation
Strong communicationand stakeholder management skills with the ability to advise marketing partners on KPIs and measurement approaches
Ability to visualize and present data and insights in impactful manner
Excellent ability to build partnerships and work collaborativelyleading delivery through agency and vendor resources
The salary range for this position is:
Kite considers a variety of factors when determining base compensation including experience qualifications and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus discretionary stock-based long-term incentives (eligibility may vary based on role) paid time off and a benefits package. Benefits include company-sponsored medical dental vision and life insurance plans*.
For additional benefits information visit:
Kite Pharma is committed to providing equal employment opportunities to all employees and applicants for employment and is dedicated to fostering an inclusive work environment comprised of diverse perspectives backgrounds and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race color religion national origin sex age sexual orientation physical or mental disabilitygenetic information or characteristic gender identity and expression veteran status or other non-job related characteristics or other prohibited grounds specified in applicable federal state and local order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973 the Vietnam Era Veterans Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990 applicants who require accommodation in the job application process may contact for assistance. NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team. Please apply via the Internal Career Opportunities portal in Workday.
Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune systems ability to recognize and kill tumors. Kite is based in Santa Monica CA. For more information on Kite please visit . Sign up to follow @KitePharma on Twitter at jobs in the United States:
For more information about equal employment opportunity protections please view theKnow Your Rights poster.
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Kite Pharma will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Kite Pharma provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Kite Pharma Employees and Contractors:
Required Experience:
Director
About Company
Kite is dedicated to curing cancer. Learn about the science of cell therapy, our cancer research, and our cancer treatments in the pipeline.