Staff Product Manager, Dynamic Ads

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

About the Role

Were looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for Dynamic this role you will own the end-to-end strategy roadmap and execution for Snaps Dynamic Product Ads (DPA) business one of the companys most critical growth areas. You will drive the evolution of Dynamic Ads solutions build 01 products and expand DPA into new verticals all while partnering closely with cross-functional leaders to deliver measurable advertiser value at scale.

What Youll Do

• Own the end-to-end strategy roadmap and execution for Snaps Dynamic Product Ads (DPA) business one of the companys most critical growth areas.

• Drive the evolution of Dynamic Ads solutions including building 01 products that expand Snaps capabilities in feed-based advertising.

• Define product strategy and roadmap using market insights emerging trends and data analysis.

• Lead core DPA infrastructure including catalog ingestion feed quality optimization and performance improvements.

• Expand DPA into new verticals such as Dynamic Travel Ads (DTA) Streaming and other feed-based ecosystems.

• Own end-to-end product development across cross-functional teams including Product Engineering Data Science Design Marketing and Sales.

• Partner with cross-functional leaders across Formats Ranking Product Marketing and Sales to drive cohesive strategy and execution.

• Engage with key advertisers and agency partners to understand needs validate solutions and build executive-level relationships.

• Leverage A/B testing and ad hoc analysis to drive product decisions and measure impact.

• Communicate insights clearly and influence stakeholders across a matrixed organization.

• Identify opportunities to increase advertiser value and revenue impact across the DPA ecosystem.

Knowledge Skills & Abilities

• Experience with ads product development with a focus on performance or direct response advertising.

• Experience building shopping commerce or feed-based advertising solutions.

• Ability to collaborate and drive alignment across all levels from executives to engineers.

• Experience driving products from strategy through launch and iteration.

• Strong communication skills with the ability to influence outcomes across a complex organization.

• Analytical mindset with experience in experimentation and data-driven decision making.

Minimum Qualifications

• BS/BA degree or equivalent years of experience

• 8 years of experience building and shipping products at a technology company

• Experience working with shopping systems/catalog feed optimization and ranking systems

• Strong understanding of digital or social advertising

Preferred Qualifications

• Technical understanding of ad delivery systems and product recommender systems

• Experience building or scaling Dynamic Product Ads (DPA) or similar feed-based ad formats at a major social or search platform

• Experience expanding ad products into verticals such as shopping travel streaming gaming or financial services

• Experience working with ML-based ranking retrieval or personalization systems in an ads context

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!

Compensation

In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA WA NYC):

Zone B:

Zone C: