Sr Analyst Social Analytics & Insights

Sony Pictures Television is looking for aSenior Analyst Social Insights & Analyticsto join ourInsightsStrategy & AnalysisTeam.

The worlds largest independent studio Sony Pictures Television produces original content for linear networks and digital platforms. Our series from dramas like THE NIGHT AGENT THE LAST OF US and THE BOYS to comedies likePLATONIC to game shows and unscripted series likeJEOPARDY!SHARK TANK and AMERICAN IDOL are beloved by our fans and customers worldwide.

As part of the SPT Insights Strategy and Analytics teamtheSr Analyst will lead social analytics & insights reporting relating to Sony Pictures Television series across titles and campaigns. They will work in a consultative manner with cross-functional teams to deliver insights that inspire creative development content strategy and marketing. Using a variety of social analytics tools the Sr Analyst will report on social volume conversation sentiment & discussions to derive actionable insights to support our SPT marketing social YouTube & content strategies. TheSr Analystwill elevate the voice of our fans & audiences toprovidestrategic insights that support Sony Pictures Televisions success.

TheSenior Analyst Social Insights & Analyticswill report to theDirector Social Insights & Analytics.

Responsibilities

Title/Brand & Campaign Tracking

• Deliver regular cadence tracking of trailers/campaigns (i.e. 24-hour 48-hour etc.) and series (i.e. premiere weekly finale etc.) across metrics including views engagement sentiment
• Report social KPIs to support and inform marketing and PR strategies
• Derive actionable insights into series elements such as characters talent storylines etc. based on social conversation volume
• Identify organic and trending conversation drivers from SPT series or in broader landscape that could be applied to timely creative marketing & social strategies
• Partner across the team to combine social insights alongside primary syndicated and performance data on titles and genres
• Produce and present insights deliverables on titles including performance insight memos season diagnostic studies etc.
• Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders

Landscape & Trends

• Lead custom reporting on ad hoc topics relating to genres (i.e. YA horror game shows etc.) cultural trends (i.e. Gen Z Gen Alpha etc.) or broader landscape (i.e. AI cord cutting etc.)
• Monitor relevant industry and buyer trends via social analyses of sentiment and engagement
• Coordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trends

Communication

• Design best-in-class deliverables that concisely and effectively communicate insights
• Clearly articulate and translate complex data-driven insights into crisp actionable takeaways
• Present findings to key stakeholders including leadership development current programming marketing/PR as well as to EPs production companies etc.
• Establish close effective relationships with creative marketing and partners across Sony

Qualifications

• 3-5 years of experience in social media analytics and insights research for media and entertainment
• Expert understanding of social platform tools and best practices across YouTube Twitter/X Facebook Instagram Reddit TikTok etc.
• Experience with a range of social analytics software including Talkwalker Tubular ListenFirst Audiense Soprism Viral Moment Brandwatch YouTube Studio Analytics etc.
• Familiar with the TV landscape including linear networks digital platforms and emerging media platforms as well as TV production business model
• Familiar with analytical tools like Tableau research tools such as Nielsen ratings or primary research or organizational tools such as Airtable
• Proficient in Microsoft Office suite (PowerPoint Excel Outlook Word)
• Exceptional organization and project management skills ability to prioritize multiple projects
• Confident and self-motivated; able to own projects and execute them at a high level
• Able to synthesize information across multiple methodologies to tell clear concise stories
• Strong interpersonal consensus-building skills with ability to communicate and achieve results across multiple stakeholders
• Respectful friendly and approachable with a positive outlook and attitude
• Collaborative and transparent with experience working in a matrixed multicultural and international organization
• Bachelors degree required preferably in the fields of Marketing Communications Economics Psychology Social Sciences Data Science or related fields

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

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