Director, Brand Communications Oscar Mayer

Kraft Heinz

Job Location:

Chicago, IL - USA

Monthly Salary: $ 190300 - 237900

Posted on: 7 days ago

Vacancies: 1 Vacancy

Job Summary

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world with eight$1 billion brands and global sales of approximately$25 billion.Werea globally trusted producer of high-quality great-tasting and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh our brands are truly global with products produced and marketed in over 40 countries. These beloved products include condiments and sauces cheese and dairy meals meats refreshment beverages coffee infant and nutrition products andnumerousother grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands including Kraft Oscar Mayer Heinz Lunchables Velveeta Maxwell House Capri Sun Ore-Ida Kool-Aid Jell-Oand Philadelphia!

No matter the brandwereunited under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39000 food lovers creative thinkers and high performers worldwide. Together we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible sustainable practices that extend to everyfacetof our business our consumers and our communities. Every dayweretransforming the food industry with bold thinking and unprecedented results. If you share our passion and are ready to create the future build a legacy and lead as a global citizen theresonly one thing to do: join our table andletsmake life delicious!

Our Culture of Ownership Meritocracy & Collaboration

Werenot afraid to think differently. Embracenew ideas. Dream big. We empower our people at every level from entry-level intern to seniorleader to own their work. We share a responsibility to think like Owners to be mindful of the collective and sustained success of Kraft Heinz which we apply to every situation every day. As part of Kraft Heinzyouresupported to grow and achieve.Youreexpected to bring your authentic self to work every day to lead with humility and drive outstanding performance at every level andyoullbe rewarded.Youregiven opportunities to leave a mark and build a legacy. But youwontdo it alone.Youresupported by passionate teammates along the way and our collective collaborative spirit fuels our incredible progress.

Position Summary:

Oscar Mayer is one of Americas most recognizable brands143 years strong in more than half of U.S. households and driving $2.7B in retail sales. This role is for a modern brand steward and creative catalyst: someone who can protectwhatsiconic evolvewhatsnext and turn cultural energy into business impact.

Reporting to the VP Meats Platform the Director Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfoliobringing together best-in-class agency partners and internal stakeholders to build work that people talk about share and buy.

Youllalso oversee one of the most legendary brand platforms in America:theWienermobile program12 Hotdoggers 6 Wienermobiles and billions of PR impressionsevolving it from beloved ambassador into a true experiential and cultural engine.

Just as importantlyyoullhelp shape the creative culture within the Oscar Mayer team and across KHCraising the bar for clarity bravery craft and speed.

WhatYoullOwn & Drive

Brand Communications Leadership (Strategy Creative Execution)

Set the communications strategy across categories (cold cuts bacon hot dogs) ensuring every message and moment ladders to brand strategy and businessobjectives.

Lead creative development end-to-endfrom briefing through production launch and performance learningacross paid owned earned social and integrated campaigns.

Build a high-performing ecosystem of partners (creative social PR media experiential) driving alignment momentum and exceptional output.

Media & Effectiveness (Creativity with Accountability)

Partner with the internal media team and media agency to shape data-informed media plansleveraginginsights best practices and Commercial Marketing Mix learnings to amplify creative impact and efficiency.

Ensurethe workdoesntjust winattentionit delivers measurable brand and business results.

Wienermobile Experiential Growth

Oversee the Wienermobile program and teammaintainingexcellence while expanding its ambition.

Evolve the Wienermobile from iconic PR machine (4B local impressions annually) into a bigger experiential platformone that creates culture earns relevance and builds brand love at scale.

Lead thestrategy and execution of theannual Wienie 500 at Indianapolis Motor Speedwayto deliver a culturally relevant PR-driving fan first experience

Building the Oscarverse

Continue developing the Oscarverse brand worldcreating a cohesive ownable universe across touchpoints.

Depending on experience serve as a brandleadfor package design strategy and creative development.

Agency Leadership & Creative Standards

Run agency briefings that inspire great thinking and set a high bar for insight clarity and creative ambitionand coach teams on agency management and on delivering feedback that is actionable brave and craft-forward.

Continuously assess agency mix scope and senior talentrecommending changes to strengthen capabilities and performance.

Team Leadership & Culture

Lead coach and develop direct reports and broader teammembersbuilding a culture where creativity thrives and accountability is clear.

Model resilience and decisiveness in a fast-moving environment where multiple initiatives move inparalleland opportunitiesemergequickly.

QUALIFICATIONS:

13 years in marketing for a CPG company oragencyexperience

Proven ability tothink big pictureanddefine the destination while still managing day-to-day details

Track recordof drivingcreativity thatdrives business impact

Modelsresiliencein a dynamic fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management

Strong communication influence and relationship building skills and creativity

Experience in cross-functional team management both internally and externally to inspire change

Experience managing a team coupled with a passion forteam development & culturebuilding

Preferred: Brand side experience particularly in fast-moving consumer goods

Nice to have: Experiential marketing

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

$190300.00 - $237900.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors

Long-Term Incentive (LTI): In addition to base salary and bonus this role is eligible for additional compensation in the form of equity.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

Physical - Medical Prescription Drug Dental Vision Screenings/Assessments
Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race color national origin age sex sexual orientation gender gender identity or expression disability status protected veteran status or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .

Required Experience:

Director

Job DescriptionAbout UsThe Kraft Heinz Company is one of the largest food and beverage companies in the world with eight$1 billion brands and global sales of approximately$25 billion.Werea globally trusted producer of high-quality great-tasting and nutritious foods for over 150 years. While Kraft He...