Chief Marketing Officer

Do you enjoy building marketing strategies that drive engagement strengthen a brand and connect people to meaningful products and services Are you energized by using data creativity and collaboration to improve how an organization communicates with its members and the broader market

If so this role could be for you!

Miami REALTORS is seeking a Chief Marketing Officer to lead marketing strategy while actively driving execution across engagement communication and growth initiatives. This role is responsible for translating strategy into action and ensuring consistent delivery across multiple marketing channels.

We are looking for a strategic hands-on leader who can translate data into action strengthen messaging and drive measurable results in a fast-paced collaborative environment.

Join one of the most visible and dynamic REALTOR associations in the country and play a key role in shaping how a 60000 member organization communicates engages and grows. Miami REALTORS offers a collaborative action-oriented environment where professionals are encouraged to contribute take ownership and continuously develop. Expectations are high priorities evolve quickly and strong execution is essential. This culture has earned recognition as the #1 workplace in Miami-Dade County and a Top Workplace in South Florida for three consecutive years.

Responsibilities include:

Member Engagement & Communications

Drive engagement through social media email and event-related communications

Develop clear compelling messaging that resonates with diverse audiences

Evaluate and improve communication strategies to enhance effectiveness

Develop and test targeted messaging for different audience segments

Optimize communication timing and frequency to maximize engagement

Marketing Operations & Campaign Management

Own and drive execution across multiple concurrent marketing initiatives ensuring deadlines priorities and deliverables are consistently met

Oversee marketing operations social media and promotional campaigns

Monitor and analyze campaign performance adjusting strategies to improve engagement and results

Ensure cost-effective use of resources to support acquisition retention and participation

Develop and manage the annual marketing budget aligned with strategic priorities

Track outcomes and identify opportunities to improve performance

Strategic Marketing Leadership

Develop and implement a comprehensive marketing strategy aligned with organizational goals

Use social media as a strategic tool to deepen engagement with Miami REALTORS 60000 members

Lead market research and analysis to inform messaging positioning and strategic decisions

Identify emerging trends opportunities and risks to maintain a competitive edge

Evaluate new marketing opportunities that support growth and member value

Brand Management

Ensure brand consistency across all marketing channels and materials

Promote organizational brands to increase visibility and awareness across key audiences including Global Commercial and YPN

Identify and strengthen the organizations unique brand positioning

Contribute to messaging and content that drive awareness participation and value

Digital Initiatives & Platforms

Support the website overhaul and use data to optimize performance

Collaborate on the development and enhancement of the member learning platform

Identify effective channels to communicate with members the public and prospective members

Implement behavior-based marketing and automation strategies

Leverage CRM systems to improve engagement conversion and retention

Cross-Functional Collaboration & Stakeholder Communication

Collaborate with internal teams to align marketing strategies with organizational goals

Provide updates insights and reporting across the organization

Present marketing performance and updates at board meetings both virtually and in person

Coordinate with the organizations PR firm and other external partners as needed

Knowledge and skills required:

Digital marketing expertise across email social media and campaigns

Data analytics and data-driven decision-making

Experience with CRM systems and marketing automation

Ability to leverage data to improve engagement and performance

Proficiency with Microsoft Office and marketing technologies

Canva/Adobe or similar tools preferred

Experience with CRM integration or system transitions preferred

Bilingual preferred

Ability to use AI as a tool not a dependency

Experience:

We are seeking a candidate with a proven track record of driving measurable engagement growth across email and social media leading marketing operations and executing campaigns that deliver clear results.

The ideal candidate has successfully owned and advanced marketing initiatives in a fast-paced environment using data and testing to refine strategies improve communication effectiveness and increase audience engagement over time. Experience applying market research to inform strategy supporting conversion and retention efforts and working within complex multi-channel communication environments is essential.

Salary and Benefits:

The salary range is $120000$160000 annually depending on experience. The compensation package includes medical insurance and access to a dental savings plan. The organization also offers a 401(k) plan with matching opportunities.

Compensation is commensurate with experience.

To arrange a confidential interview send a résumé by responding to this ad or contact