(USA) Senior Manager, Marketing Planning and Strategy Editorial Content
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Job Location:
Hoboken, NJ - USA
Monthly Salary:
$ 108000 - 216000
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
Jobdescription
About Walmart Connect
At Walmart Connect we connect brands to Walmarts 150 million weekly shoppers through meaningful measurable media experiences.Wereredefining retail media by helping advertisers reach customers where it matters most across digitalsocialand in-store environments. As Walmarts closed-loop media business our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life we need creative communicators and storytellers who can shape how Walmart Connect shows up to the world consistentlyclearlyand boldly.
About therole
Werelooking for a strategic and editorially savvy Senior Manager Editorial Strategy to join the Brand & Content Strategy team and lead the development and scaling of WalmartConnectseditorial ecosystem transforming our refreshed unique value proposition into a disciplined high-impact storytelling engine.This role willbe responsible forshaping and activating a unified core narrative setting editorial standards and governance and driving excellence across content platforms and enterprise moments. The Senior Manager will lead both strategic direction and hands-on execution of key editorial programs including blogs thought leadership content owned and internal event content strategy and the evolution of scalable multimedia storytelling capabilities.They will bring a strong editorial point of view a rigorous eye for quality and consistency and the ability to translate complex ideas into compelling audience-relevant stories. This role reports to the Director of Brand & Content Strategy and leads a team of editorial managers.
Key responsibilities
Corenarrativeandmessaging
- Own and refine the core Walmart Connect narrativemessagingand claims architecture including proof-point governance and validation.
- Ensure unified differentiated storytelling across all channelsprogramsand moments.
- Partner with Product Marketing Communications Media Insights GrowthMarketingand others to embed consistent messaging and narrative discipline across teams.
Thoughtleadershipandeditorialcontent
- Drive WalmartConnectsthought leadership strategy and POV acrossowned and internalformats (blogs executive POVs research-driven storytelling and event content).
- Define the editorial themes narratives and points of view that reinforce WalmartConnectsleadership position in retail media.
- Set and uphold editorial standardsvoiceand tone serving as a senior editorial authority to ensure clarity quality and narrative alignment across high-visibility content and executive moments.
Blogstrategyandexecution
- Own and scale WalmartConnectsblog as a strategic storytelling engineestablishingintake governance and editorial workflows aligned to enterprise priorities and key moments.
- Serve as editor-in-chief of the blog partnering with Product Marketing Comms Media Insights Growth Marketing and other contributors to shape refine and elevate cross-functional content.
- Define blog performance metrics and use insights to evolve editorial themes and formats to drive engagement brandstrengthand sales enablement.
Ownedandinternaleventcontentstrategy
- Serve as the content architect for WalmartConnectsinternal (e.g. Sales Summit and Year Beginning Meeting) and owned external events (e.g. Executive Council and Partner Connect) leading end-to-end content strategy and defining the overarching mission narrative architecture agendadesignand storytelling framework.
- Partner with executives and cross-functional teams to shape event programming sessionnarrativesand speaker messaging including providing content development support and coaching aligned to enterprise priorities and value proposition.
- Establish events as strategic editorial platforms ensuring cohesive storytelling before during and after each moment to amplify WalmartConnectsunified narrative.
Multimedia and future content innovation
- Contribute to the evolution of WalmartConnectsmultimedia storytelling strategy including executive- and industry-led conversations that reinforce our leadership position in retail media.
- Identifyhigh-impact moments and develop amplification plans that extend conversations into multi-channel assets across blog LinkedIn YouTubepressand sales enablement.
- Explore opportunities to build scalable future-facing content capabilities including evaluation of a potential in-house content studio modelaligned to enterprise priorities.
Editorialcalendarandcross-functionalalignment
- Partner with the Content Management team to shape andmaintainthe enterprise editorial calendarestablishingquarterly anchors aligned to key business priorities.
- Define editorial calendar inputs driven by product launches communications and business announcements campaigns owned events industry moments researchand more.
- Partner with the Content Management team and cross-functional stakeholders to ensure editorial priorities are integrated across product launches campaignseventsand key business initiatives.
Coreskillsandcompetencies
- Exceptional editorial judgment with outstanding writing and storytelling ability.
- Strategic thinker with a deep understanding of how narrative and content drive brand positioning industryinfluenceand sales impact.
- Experience building and scaling editorial systems and cross-functional content workflows at enterprise scale.
- Executive presence and influence with the ability to advise and coach senior leaders on messaging and narrative development.
- Analytical mindset with experience defining success metrics and measuring the impact of editorial programs.
Keyoutputs
- Annual enterprise editorial calendar developed in partnership with the Content Management team and aligned to key business priorities including blogs speakerships events and milestone-based storytelling moments.
- Codified core narrativemessagingand claims framework including proof-point governance and validation adopted consistently across teams and channels.
- Scalable editorial operating model including editorial calendargovernanceand intake process.
- Thought leadership content pipeline (blogs executive POVs research-driven storytelling) that advances WalmartConnectsUVP and industry point of view.
- Editorial programming and content strategy for owned events (Executive Council Partner Connect) and internal events (Sales Summit YBM).
- Strategic roadmap for evolving WalmartConnectsmultimedia storytelling capabilities including exploration of a future in-house content studio model aligned to enterprise priorities.
Minimumqualifications
- 8 years of experience ineditorial andcontent strategy journalismcommunicationsor related marketingfunction.
- Background in marketing communicationsjournalismor relatedfield.
- Provenexpertisein editorial leadership strategicwritingand content execution at scale.
- Experience shaping thought leadership content for a B2B oradvertisingindustry audience.
- Demonstrated ability to work cross-functionally with senior stakeholders and translate complex ideas into compelling narratives.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
The annual salary range for this position is $108000.00 - $216000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Bachelors degree in Business Marketing Communications or related field and 3 years experience in marketing or related field OR 7 yearsexperience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Leading cross-functional projects Marketing or related field Supervisory experienceMasters: Business AdministrationPrimary Location...
221 River St Hoboken NJ 07030 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Senior Manager
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
