Partner Marketing Manager
Job Summary
Clio is the global leader in legal AI technology empowering legal professionals and law firms of every size to work smarter faster and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary:
Clio is seeking a results-driven Partner Marketing Manager who thrives at the intersection of brand visibility and revenue generation to join our team in Vancouver Calgary or Toronto.
In this role you will be responsible for two critical engines of growth: maintaining the air cover that keeps our ecosystem engaged and executing the strategic co-marketing campaigns that drive referrals and sales pipeline.
Initially you will provide essential coverage for our Channel Marketing programsensuring our always-on communications newsletters and webinars continue to educate our partners and keep Clio top-of-mind. As you transition to a permanent focus on our Tier 1 ISV partners you will take the lead in developing high-impact marketing plans that highlight our better together value proposition. You will be the owner of the partner funnel ensuring our data is clean our attribution is accurate and our marketing efforts deliver high-quality leads to the sales team. Whether you are orchestrating the Partner Impact Summit or optimizing a referral campaign your mission is to turn our partner ecosystem into a powerful scalable source of new business for Clio.
What your team does:
Our dynamic team is data-driven and results-focused with a focus on meaningful engagement with the legal community our customers and our prospects to support our business goals. The Strategic Engagement Team has a diverse portfolio: managing bar partnerships live events monthly meetups Clios CLE and marketing webinars partner marketing and the companys user conference ClioCon.
Who you are:
You love bringing order to chaos and keeping many tasks on track. Youre excited about the world of partner marketing thrive in an ever-changing environment and want real-world results from the projects you help drive. You are an exceptional communicator and work well as part of a team. You openly give and receive feedback and want to do the best work of your career.
What youll work on:
Oversee global partner communication strategies including monthly newsletters (NA EMEA APAC) and social amplification to provide consistent air cover and keep Clio top-of-mind
Lead the end-to-end execution of demand-generation activities including joint webinars Partner Power Half Hours and technical bootcamps to educate partners and drive lead conversion
Produce and maintain better together marketing assets in partnership with internal enablement teams including case studies demo scripts and battlecards to empower partners and sales teams to sell and refer Clio effectively
Manage Clios MDF program to drive sound investment and ROI from Clios partner marketing activities
Manage the marketing strategy for the Partner Portal and lead execution of flagship events including the Partner Impact Summit and partner-focused programming at ClioCon
Audit and maintain data hygiene for the entire partner referral pipeline while overseeing lead attribution and conversion tracking to ensure accurate reporting of partner-sourced and influenced impact
Regularly analyze and present performance data against team OKRs identify trends and optimize tactics to improve the ROI of partner marketing investments
Support the broader marketing team with special projects reporting and evolving business needs as the partner program scales
Other duties as required
What you may have:
Bachelors degree in Marketing Communications Business or a related field preferred
35 years of experience in Partner Marketing Channel Marketing or Demand Generation
Strong analytical background with experience reporting on marketing performance and managing CRM data hygiene
Proven track record of managing marketing programs that drive measurable sales pipeline and referral growth
Serious bonus points if you have:
Experience with the legal industry
Experience working with a tiered partner ecosystem (e.g. Tier 1 strategic partners)
Ability to navigate Asana Excel Salesforce PRM tools and WordPress with ease
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with top-tier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto Dublin London New York City and Sydney) to be in office min. twice per week.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region applicable experience and skillset of the candidate.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Disclaimer: We only communicate with candidates through official @ email addresses.
Required Experience:
Manager
About Company
Run your law firm with Clio, the #1 choice of legal professionals for managing clients, cases, billing, and more. Try it for free today—no credit card required.