Consultant – Salesforce Marketing Cloud Business Analyst

Required Skills:

As a Salesforce Marketing Cloud Business Analyst you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and companys delivery teams to ensure successful implementation and adoption.

Key Responsibilities:

Engage with client business and marketing stakeholders to understand campaign personalization and customer engagement needs

Elicit analyze and document business requirements; translate them into functional specifications user stories and acceptance criteria

Define and document endtoend customer journeys and campaign workflows using Salesforce Marketing Cloud

Act as a functional bridge between client teams and companys technical teams

Support solution design across:

1. Journey Builder

2. Email Studio

3. Automation Studio

4. Contact Builder

5. Mobile Studio

Drive UAT planning coordination defect triaging and business signoff

Ensure adherence to companys delivery standards data privacy consent management and compliance requirements

Support golive activities postproduction stabilization and continuous optimization initiatives

Required Qualifications:

5 years of experience as a Business Analyst in CRM Digital Marketing or Salesforce programs

Strong functional expertise in Salesforce Marketing Cloud

Solid understanding of customer segmentation campaign orchestration and personalization strategies

Experience working in Agile delivery models with distributed teams

Strong documentation communication and stakeholder management skills

Bilingual - English and Japanese

Preferred Qualifications:

Salesforce Marketing Cloud Consultant or Administrator certification

Exposure to Salesforce Data Cloud or Sales / Service Cloud

Experience working on largescale transformation programs

Required Education:

JLPT N1