Event Marketing Lead, North America

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1350 global consumer brands including McAfee Flipkart Dominos Nestle Deutsche Telekom and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website mobile email social and messaging channels. MoEngage Inform the transactional messaging infrastructure helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngages AI Suite helps marketers develop winning copies and creatives optimize campaigns and channels that boost engagement and help with faster execution.

For over a decade consumer brands in 60 countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries MoEngage is backed by Goldman Sachs Asset Management B Capital Steadview Capital Multiples Private Equity Eight Roads F-Prime Capital Matrix Partners Ventureast and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave: Real-Time Interaction Management Q1 2024 report and Strong Performer in The Forrester Wave 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role:

Events at MoEngage are a core GTM lever not a support function.

As Event Marketing Lead NA you will own the strategy prioritization and execution of MoEngages North America event portfolio across owned events third-party conferences partner-led programs and sales-driven activations. This role requires strong judgment comfort with ambiguity and the ability to move fast without perfect clarity.

This is an ownership role not coordination.

Roles & Responsibilities:

• Own the North America events portfolio across owned third-party partner-led and sales-driven programs

• Define clear frameworks for:Which events we invest inLevels of spendEvent ownership (Marketing vs Sales vs Partners)

• Lead events end to end from strategy through execution and post-event impact

• Make decisions and execute amid shifting priorities constraints and incomplete information

• Partner closely with Sales and Customer Success to align events to target accounts and regional needs

• Work with Partnerships to manage shared ownership branding and expectations

• Collaborate with Demand Gen Content and Brand to ensure clear messaging and consistent experiences

• Manage budgets and make deliberate tradeoffs

• Communicate event impact and influence future investment decisions

The annual total salary range for this position is OTE $130K-$165K USD Compensation is based on a variety of factors including but not limited to location experience job-related skills and level.

Requirements:

• 7 years of event or field marketing experience ideally in high-growth enterprise SaaS

• Strong judgment and comfort operating in ambiguity

• Proven ability to influence stakeholders and partners without formal authority

• Clear understanding of sales-led vs marketing-led events

• Flexible hands-on operator with a multiple hats mindset

• Comfortable with an ask for forgiveness not permission operating style

• Resilient under pressure and steady in messy environments

Why this role matters

This role shapes how MoEngage shows up in key markets and how events drive both pipeline and brand. Its for someone who wants real ownership and isnt afraid of tradeoffs.

At MoEngage we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate we create the most value for our clients our employees and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth

Employment atMoEngage is based solely on professional competence skills and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender ethnicity abilities age identity orientation or expression marital status (including pregnancy) religion and beliefs or any other status protected by law.

It is our policy to comply with all applicable national state and local laws related to non-discrimination and equal opportunity. MoEngageis truly a place where everyone can bring their passions authentic selves and talents to work collaborating to drive progress and solve meaningful challenges.

Why Join Us!

At MoEngage we are passionate about our team and technology - see below to know more about us.


Scale @MoEngage
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