Director, Product Marketing

AI at Zapier

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Zapier is hiring a Director of Product Marketing to lead our next phase of growth. This is a strategic and hands-on leadership role. Youll own how we position Zapier to buyers evolve our GTM motion to match rapid product innovation and manage a team at the edge of AI-driven marketing.

Youll partner closely with Product Engineering Sales and Marketing leadership to define where we play how we win and what our true moat is. Youll move the team from traditional campaign-based launches to a more continuous insight-driven GTM engine one that keeps pace with how fast were shipping.

If youre someone who can zoom out to define strategy and zoom in to rewrite a deck challenge a product roadmap or jump into a sales deal youll thrive here.

About You

• 8 years of experience in product marketing or related roles with meaningful time spent in B2B SaaS and enterprise GTM

• Led and developed high-performing teams ideally managing managers or senior ICs and know how to raise the bar while moving fast

• Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging decks and campaigns

• Strong product intuition. Youre comfortable debating with Product and Engineering on roadmap priorities differentiation and long-term moat

• Understand enterprise sales deeply. Youve partnered closely with Sales influenced deal strategy and built GTM motions that support complex multi-stakeholder buying processes

• Experience evolving GTM models before moving from big launches to more iterative continuous release cycles

• Excited about AI not just as a feature but as a fundamental shift in how products are built marketed and sold

• High bar for clarity and quality and you push teams to communicate simply even when the product is complex

What Youll Do

• Define and drive positioning and narrative: Establish clear differentiated positioning for Zapiers platform and products grounded in customer needs

• Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions ensuring were building toward a durable competitive advantage

• Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous release-driven model aligned with product velocity and sales needs

• Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging packaging and enablement directly support pipeline and revenue

• Lead and develop the PMM team: Manage a team of 7 PMMs setting a high bar for performance clarity and impact while creating space for speed and experimentation

• Drive AI-forward marketing: Push the team to adopt AI in how we create test and scale messaging while also shaping how we position Zapier in an AI-first world

• Ensure consistency across the funnel: Partner with Brand Content and Demand Gen to deliver a cohesive compelling story from first touch through close

Application Deadline:

The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.

Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

Required Experience:

Director