SEO Content Lead

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Location: This position requires you to work in office 4 days a week at the WGU headquarters: 4001 South 700 East Salt Lake City UT 84107.

What Youll Do:

• Write and manage copy for the universitys website based on AEO/SEO content best practices keyword and prompt query fan outs.
• Review and edit content created by other members of the SEO content team and provide feedback and necessary corrections.
• Supervise mentor and provide feedback and training for SEO content team members.
• Create/update pages in the universitys CMS including blogs career guides and others content types as needed.
• Write video and short scripts for organic YouTube TikTok and other platforms.
• Correlate with School Marketing Directors to develop a content strategy for assigned schools and develop content that benefits the school and drives school marketing goals.
• Be active in adapting to new working models and efficiencies including utilizing LLM models to drive content creation efficiencies while maintaining content oversight human perspectives authority and authenticity.
• Cross-collaborates with communications alumni event and other teams in strategic development of content.
• Support special projects as needed.

Knowledge Skills and Abilities Youll Need to be Successful:

• Excellent written and verbal communications/presentation skills.
• Analytical and problem-solving skills are essential.
• Ability to manage and lead multiple projects at one time.
• Ability to train and teach others basic content management system skills.
• Proficient in MS Office Suite particularly Word and Excel.

Minimum Requirements:

• Bachelors degree is required. Bachelors degree in communications journalism or marketing preferred.
• Five or more years of copywriting experience.
• Experience with one or more CMS platforms AI models and writing for multiple format types including web video and other media.
• Seasoned writer with a demonstrated track record in writing for a variety of audiences.

Preferred Requirements:

• Management or team lead experience preferred.

Why Join WGU

• You will be part of a growing diverse inclusive workforce committed to creating pathways to a better life for our students by expanding access to education for everyone.
• We provide comprehensive dental vision and medical benefits with paid time off parental leave and inclusive family forming benefits.
• We offer generous retirement and HSA company contributions.
• You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.

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Position & Application Details

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.