ACG3461JOB
Our client a global publisher and developer of mobile games and apps is seeking a qualified candidate for the position of User Acquisition Lead
Lead and execute the companys UA strategy across multiple products managing large-scale budgets across channels such as Meta Google Ads TikTok Unity Ads IronSource AppLovin DSPs and other relevant platforms.
Manage coach and develop a team of UA specialists (under 10 members) ensuring strong execution quality and achievement of performance targets.
Drive user acquisition performance by analyzing KPIs such as CPI ROAS act date and cohort-based metrics across networks campaigns and geographies.
Build and maintain strong partnerships with key ad networks and strategic partners.
Regularly review and enhance UA workflows tools and processes to improve efficiency and scalability.
Work closely with Product Monetization Creative and Data teams to support overall growth objectives.
Keep up with market dynamics through ongoing research and competitive analysis.
Requirements
- Minimum 4 years of hands-on experience in user acquisition within mobile gaming or app environments.
- At least 2 years of experience managing people and teams.
- Strong preference for candidates with exposure to Hybrid Casual or IAP-focused UA models.
- Highly analytical with strong command of UA data tools and the ability to turn data insights into actionable plans.
- Deep understanding of the mobile growth ecosystem including MMPs mediation platforms analytics tools SDK ad networks DSPs and related technologies.
- Self-motivated target-driven and capable of leading complex projects in a fast-paced setting.
- Strong interest in music and gaming is a significant advantage.
- Fluent English communication is required.
Prefer to have
- A true mobile gaming enthusiast who stays updated on the latest games industry trends and major live events.
- Solution-oriented self-motivated and proactive in driving work forward and getting things done.
- Comfortable working in a fast-changing environment with ambiguity and shifting priorities.
- Curious eager to learn and always looking to expand knowledge proactively.
Benefits
Competitive salary with full salary paid during the probation period.
Performance bonus with 30% of company profit shared with no cap.
Full SHUI in accordance with Vietnamese law plus premium private medical insurance and annual health check-ups.
Minimum 12 days of paid annual leave plus 10 days of paid sick leave.
12 work-from-home days per year.
Free daily food and beverages including snacks juice drinks and tea-time.
Monthly or bi-monthly team activity allowance.
Company learning trips to the countries generating the highest profit with Korea as the first destination and Japan as the next.
Sponsored sports activities such as badminton football and more.
Sponsored overseas conferences and industry events for employees at all levels.
Modern equipment and AI tools provided.
Required Skills:
Must-have Minimum 5 years of experience in senior leadership roles such as HR Director CHRO COO or equivalent in large-scale organizations (500 employees). Strong expertise in human resources management business administration or related fields. Good command of English (both written and spoken). Nice-to-have Strong leadership strategic thinking and analytical capabilities. Excellent communication and presentation skills with the ability to influence stakeholders. Familiarity with AI applications in HR management and operations. An international education background is a plus. Contact: Ha Hoang Due to the immense number of applications only shortlisted candidates will be contacted.
ACG3461JOBOur client a global publisher and developer of mobile games and apps is seeking a qualified candidate for the position of User Acquisition LeadLead and execute the companys UA strategy across multiple products managing large-scale budgets across channels such as Meta Google Ads TikTok Unit...
ACG3461JOB
Our client a global publisher and developer of mobile games and apps is seeking a qualified candidate for the position of User Acquisition Lead
Lead and execute the companys UA strategy across multiple products managing large-scale budgets across channels such as Meta Google Ads TikTok Unity Ads IronSource AppLovin DSPs and other relevant platforms.
Manage coach and develop a team of UA specialists (under 10 members) ensuring strong execution quality and achievement of performance targets.
Drive user acquisition performance by analyzing KPIs such as CPI ROAS act date and cohort-based metrics across networks campaigns and geographies.
Build and maintain strong partnerships with key ad networks and strategic partners.
Regularly review and enhance UA workflows tools and processes to improve efficiency and scalability.
Work closely with Product Monetization Creative and Data teams to support overall growth objectives.
Keep up with market dynamics through ongoing research and competitive analysis.
Requirements
- Minimum 4 years of hands-on experience in user acquisition within mobile gaming or app environments.
- At least 2 years of experience managing people and teams.
- Strong preference for candidates with exposure to Hybrid Casual or IAP-focused UA models.
- Highly analytical with strong command of UA data tools and the ability to turn data insights into actionable plans.
- Deep understanding of the mobile growth ecosystem including MMPs mediation platforms analytics tools SDK ad networks DSPs and related technologies.
- Self-motivated target-driven and capable of leading complex projects in a fast-paced setting.
- Strong interest in music and gaming is a significant advantage.
- Fluent English communication is required.
Prefer to have
- A true mobile gaming enthusiast who stays updated on the latest games industry trends and major live events.
- Solution-oriented self-motivated and proactive in driving work forward and getting things done.
- Comfortable working in a fast-changing environment with ambiguity and shifting priorities.
- Curious eager to learn and always looking to expand knowledge proactively.
Benefits
Competitive salary with full salary paid during the probation period.
Performance bonus with 30% of company profit shared with no cap.
Full SHUI in accordance with Vietnamese law plus premium private medical insurance and annual health check-ups.
Minimum 12 days of paid annual leave plus 10 days of paid sick leave.
12 work-from-home days per year.
Free daily food and beverages including snacks juice drinks and tea-time.
Monthly or bi-monthly team activity allowance.
Company learning trips to the countries generating the highest profit with Korea as the first destination and Japan as the next.
Sponsored sports activities such as badminton football and more.
Sponsored overseas conferences and industry events for employees at all levels.
Modern equipment and AI tools provided.
Required Skills:
Must-have Minimum 5 years of experience in senior leadership roles such as HR Director CHRO COO or equivalent in large-scale organizations (500 employees). Strong expertise in human resources management business administration or related fields. Good command of English (both written and spoken). Nice-to-have Strong leadership strategic thinking and analytical capabilities. Excellent communication and presentation skills with the ability to influence stakeholders. Familiarity with AI applications in HR management and operations. An international education background is a plus. Contact: Ha Hoang Due to the immense number of applications only shortlisted candidates will be contacted.
View more
View less
Job Location:
Salary:
Experience Required:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
