Specialist in Marketing Automation

Role Purpose

To design implement and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion enhances telemarketing productivity and enables campaign growth without increasing headcount.

Key Objectives

Improve operational efficiency across marketing and sales through automation

Increase conversion rates from lead to visit and from visit to sale

Establish clear visibility and tracking across the full commercial funnel

Accelerate lead response times and improve handling quality

Minimise manual workload within the telemarketing function

Develop a structured segmented and actionable database

Core Responsibilities

Marketing Automation & Campaign Management

Build deploy and refine automated workflows covering lead acquisition nurturing requalification and reactivation

Develop tailored customer journeys based on project type budget range buying stage and engagement level

Execute multi-channel campaigns across email SMS WhatsApp and other relevant platforms

CRM & Data Management

Maintain high data integrity within the CRM (deduplication standardisation enrichment and key field management)

Evaluate and implement additional tools or integrations to improve scalability and efficiency

Segmentation Scoring & Optimisation

Design and manage lead scoring models to prioritise opportunities

Conduct A/B testing across messaging timing audiences and calls to action

Deliver targeted campaigns through effective database segmentation

AI & Innovation

Leverage AI-driven solutions to enhance performance including:

Conversational agents or virtual sales assistants

Automated first-response systems

Content generation and personalisation

Dynamic or personalised video

Predictive lead scoring and prioritisation

Automated summaries of sales activity

Performance Tracking & Reporting

• Develop dashboards and reporting frameworks to monitor campaign performance channel conversion lead progression and revenue contribution
  

Candidate Profile

Experience

• 35 years in marketing automation CRM marketing lifecycle marketing or marketing operations
  

Tools & Technical Skills

Experience with platforms such as Zoho HubSpot Salesforce ActiveCampaign Pardot or similar

Working knowledge of HTML & CSS for email and landing page adjustments

Core Competencies

Strong expertise in automation segmentation lead nurturing and remarketing strategies

Solid analytical capability across funnels attribution models cohorts and KPIs

Ability to produce high-converting personalised messaging

Personal Attributes

Proactive organised and results-driven

Comfortable working cross-functionally with sales marketing and technical teams

High level of written and professional English

Desirable Experience

Background in real estate new developments luxury hospitality or other high-value long sales-cycle sectors

Experience with integrations via Zapier Make or APIs

Understanding of deliverability database management and compliance

Familiarity with BI analytics or data visualisation tools

Experience with WhatsApp Business API advanced forms chatbots or CDP platforms

Relevant certifications (HubSpot Salesforce Zoho etc.)

Key Performance Indicators

Lead response and activation speed

Conversion rates across MQL SQL visits reservations and sales

Percentage of leads managed through automated nurturing

Lead reactivation performance

Contribution of automation to pipeline and closed deals

Reduction in manual workload within telemarketing

Database quality and deliverability performance

ROI of automation initiatives

Whats on Offer

A role with direct impact on revenue growth and business scalability

A fast-paced growth-oriented environment

Hybrid working model (3 days in the office)

Competitive salary package

High level of autonomy to shape processes systems and automation strategy