Social Media & Content Strategist

Our client is a dynamic cultural and commercial ecosystem that transforms heritage into vibrant revenue-driving experiences. Operating across hospitality retail membership and strategic partnerships the organization uses social media as its primary engine for audience connection and brand visibility. We are seeking a strategic lead to own the digital presence and content storytelling for this diverse brand portfolio.

The Social Media & Content Strategist defines the "What" of the brands digital identity setting the themes messaging and platform direction. This role translates business priorities into high-performing content strategies that drive measurable growth and demand across all verticals including F&B and Art & Design. You will act as a central pillar coordinating between Brand Managers PR and production teams to ensure a coherent yet distinctive presence for every brand in the portfolio.

Key Responsibilities

• Strategic Architecture: Architect and own the comprehensive social media and content strategy ensuring platform-specific approaches are aligned with organizational growth objectives.
  
• Portfolio Coherence: Maintain distinct brand identities for various verticals (F&B Retail Membership) while ensuring strategic synergies across the entire digital ecosystem.
  
• Content Lifecycle Management: Manage the end-to-end content planning cycle from defining content pillars to overseeing structured publishing calendars and platform experimentation.
  
• Creative Direction: Translate high-level business priorities into actionable creative briefs for production teams defining the "What" (themes and messaging) while guiding the "How" (execution).
  
• Performance Engineering: Direct social media performance tracking utilizing data to optimize engagement quality audience growth and conversion signals.
  
• Operational Governance: Establish and enforce content quality standards community management frameworks and tone of voice protocols across both in-house and agency teams.
  

Requirements

Education: Bachelors degree in Marketing Communications or Media.

Experience: 810 years in social media strategy ideally within the hospitality lifestyle or cultural sectors.

Expertise: Deep fluency in Instagram TikTok YouTube and LinkedIn with a proven ability to translate analytics into actionable decisions.

Soft Skills: Strong creative judgment organized and capable of leading through influence in a fast-paced environment.

Regional Knowledge: GCC or Middle East experience is strongly preferred.

Qatar

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