Lead Generation Specialist
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Job Summary
Description
We are a growing digital marketing agency looking for a sharp self-driven Lead Generation Specialist to own and drive our new client acquisition engine. You will be responsible for identifying prospecting and qualifying potential clients across industries and delivering a consistent pipeline of high-quality leads to the sales team.
Key Responsibilities
Prospecting & Outreach
- Research and build targeted prospect lists based on ICP (Ideal Client Profile) across industries
- Execute high-volume outbound outreach via cold email LinkedIn and calls
- Personalize outreach messaging based on prospects business pain points and goals
- Follow up consistently and manage multi-touch outreach sequences
Pipeline Management
- Qualify inbound and outbound leads based on defined criteria (budget need timeline authority)
- Book discovery calls and demos for the Business Development / Sales team
- Maintain and update CRM with accurate lead data status and activity logs
- Track and report weekly pipeline metrics outreach sent reply rates meetings booked
Strategy & Optimization
- A/B test subject lines messaging and outreach sequences to improve conversion rates
- Identify new lead sources directories and channels to expand prospecting reach
- Work closely with marketing to align outbound messaging with ongoing campaigns
- Provide feedback on lead quality and market responses to refine ICP
Required Skills & Experience
Experience
- 34 years of hands-on lead generation experience preferably in a digital marketing SaaS or agency environment
- Proven track record of consistently hitting lead or meeting targets
