Director – Sales & Marketing
Share
Job Location:
Salary:
Experience Required:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Director Sales & Marketing
(Electrical Panel & Enclosure Manufacturing Industry)
Role Identity & Purpose
Job Title: Director Sales & Marketing
Department: Sales & Marketing
Reports To: Executive Director/Managing Director
Location: Kaggalipura Kanakapura Road (Plant-based with market travel)
Travel Requirement: 3050% (Domestic & Export Markets)
Role Purpose
The Director Sales & Marketing is responsible for driving profitable revenue growth market
expansion and long-term brand positioning in the Electrical Panel & Enclosure industry. The role
exists to align market opportunities with manufacturing capabilities ensure sustainable order inflow
strengthen customer relationships and deliver consistent profitability while maintaining compliance
with IEC 61439 and statutory sales standards.
Contribution to Business Goals
Revenue growth & profitability (P&L ownership)
Capacity utilization optimization
Market expansion (Domestic & Export)
Customer acquisition & retention
Brand positioning & industry approvals
Cash flow improvement through collections discipline
Key Outcomes (Deliverables Not Activities)
Top Measurable Outcomes
1. Achieve 100% of annual sales revenue target with defined gross margin benchmarks.
2. Maintain minimum 3-month confirmed order booking to optimize shop floor utilization.
3. Improve gross margin by strategic pricing and product mix optimization.
4. Achieve 95% collection efficiency within agreed credit terms.
5. Secure at least 5 new principal / consultant / OEM approvals annually.
6. Expand presence in at least 2 new high-potential market segments or geographies.
7. Reduce sales cycle time through structured pipeline management.
KPIs / Success Metrics
Annual revenue growth %
Gross contribution margin %
Order booking coverage (months)
Sales forecast accuracy
Collection efficiency ratio
New customer acquisition rate
Repeat order ratio
Market share growth
First-Year Expectations
Stabilize order booking to 3-month rolling coverage
Build structured sales pipeline & CRM discipline
Strengthen pricing strategy aligned with profitability
Improve collections discipline
Identify new vertical expansion opportunities
Long-Term Expectations (35 Years)
Double revenue with sustained margins
Establish strong export footprint
Build second-line sales leadership
Strengthen brand recognition in IEC 61439-compliant panel segment
Decision-Making Authority
Pricing decisions within margin framework
Customer negotiation & commercial approvals
Sales team hiring recommendations
Marketing budget utilization (as approved)
Market expansion strategy proposals
Competence Requirements (Capability Fit)
Technical Competence
Strong understanding of:
o Electrical Panel Building Industry
o IEC 61439 Standards
o Electrical Enclosures
o Switchgear integration
Knowledge of statutory sales compliance (Domestic & Export)
Understanding of cost structures in manufacturing
Familiarity with ERP/CRM systems
Functional Competence
Advanced Sales Closing Techniques
Strategic Pricing & Margin Management
Market Intelligence & Competitive Analysis
Financial acumen (P&L understanding)
Forecasting & Pipeline Management
Negotiation & Contract Structuring
Leadership Competence
Team building & mentoring
Performance management discipline
Conflict resolution
Strategic thinking with operational grounding
Decision ownership and accountability
Experience & Qualification
Must-Have
Degree in Electrical or Mechanical Engineering
10 years total experience
Minimum 5 years in manufacturing industry
Strong exposure to B2B industrial sales
Proven revenue track record
Good-to-Have
Experience in Electrical Panel / Enclosure manufacturing
Export market exposure
Kannada language proficiency
Age below 50 years (organizational preference)
Commitment Indicators (Cultural Fit)
High ownership mindset (P&L responsibility)
Field-oriented and customer-facing leader
Data-driven decision maker
Long-term growth mindset (not transactional sales focus)
Alignment with ethical and compliance-driven sales practices
Stability-oriented professional
Behavioural Expectations
Strategic yet hands-on
Transparent communication with leadership
Strong follow-up & closure discipline
Accountability for numbers (no target excuses)
Professional conduct in client interactions
Collaborative cross-functional engagement
Role Interfaces
Internal Stakeholders
Managing Director
Executive Director
Production & Operations Team
Finance & Accounts
Design & Engineering
Purchase & Supply Chain
External Stakeholders
OEMs
Consultants & Specifiers
EPC Contractors
Channel Partners
Export Customers
Regulatory Authorities
Performance & Review Framework
Review Frequency
Monthly Revenue Review
Quarterly Strategic Review
Annual Performance & Growth Planning
Probation Success Criteria (First 6 Months)
Stabilized pipeline visibility
Improved booking-to-production alignment
Early wins in new approvals
Growth Path Indicators
Revenue scale-up
Strong second-line leadership
Strategic expansion contributions
Authority & Boundaries
Financial approvals within board approved pricing policy
Can negotiate commercial terms within margin guidelines
Cannot commit production schedules without operations alignment
Major capital or structural decisions require Executive approval
Growth & Opportunity
Career Path
Director Sales & Marketing Business Head Chief Business Officer
Leadership Exposure
Direct P&L ownership
Board-level discussions
Market expansion strategy
Export business development
Strategic Importance
This role directly determines company growth trajectory profitability sustainability and market
positioning in a competitive IEC-compliant panel market.
Requirements
Competence Requirements (Capability Fit)
Technical Competence
Strong understanding of:
o Electrical Panel Building Industry
o IEC 61439 Standards
o Electrical Enclosures
o Switchgear integration
Knowledge of statutory sales compliance (Domestic & Export)
Understanding of cost structures in manufacturing
Familiarity with ERP/CRM systems
Functional Competence
Advanced Sales Closing Techniques
Strategic Pricing & Margin Management
Market Intelligence & Competitive Analysis
Financial acumen (P&L understanding)
Forecasting & Pipeline Management
Negotiation & Contract Structuring
Leadership Competence
Team building & mentoring
Performance management discipline
Conflict resolution
Strategic thinking with operational grounding
Decision ownership and accountability
Experience & Qualification
Must-Have
Degree in Electrical or Mechanical Engineering
10 years total experience
Required Skills:
Competence Requirements (Capability Fit) Technical Competence Strong understanding of: o Electrical Panel Building Industry o IEC 61439 Standards o Electrical Enclosures o Switchgear integration Knowledge of statutory sales compliance (Domestic & Export) Understanding of cost structures in manufacturing Familiarity with ERP/CRM systems
Required Education:
Degree in Electrical or Mechanical Engineering
